When it was first announced that the 2015 Chevrolet Colorado would be making its debut at the L.A. Auto Show, many drivers may have been on the fence regarding their feelings on its arrival. After all, while it was sure to be an impressive model - especially in light of all of the hype that surrounded it - it was still a midsize truck. Without the appeal of heavy-duty capabilities or full-size features, it was tough to predict just how successful the truck would be.
However, all of that has changed now that the Chevy Colorado has entered the public spotlight. The vehicle comes with a variety of features and accents that many motorists and off-road enthusiasts will like, and it could convince more than a few people to make the switch to a midsize vehicle.
"Our strategy is simple: meet the needs of the broadest possible customer base, and let them choose precisely the right truck to meet their needs," said Mark Reuss, president of GM North America. "The all-new Colorado benefits from the solid foundation established by the Silverado, and it reinvents the midsize truck, while reinvigorating the segment at the same time."
The basics of the design
Chevrolet set out to create a rugged midsize truck that still had all of the qualities drivers have come to expect. Like other models from the automaker, this vehicle boasts a CornerStep bumper design - similar to the Silverado - as well as an EZ Lift-and-Lower tailgate, 13 tie-down locations, tailgate protectors and a pre-installed bed liner.
"The new Colorado's design brings a youthful breath of fresh air to the midsize truck segment and puts a progressive spin on Chevrolet's true-truck styling," said Ken Parkinson, executive director of Chevrolet Design. "It's like the younger, more eager brother of the Silverado - a Chevy truck through and through, with great zeal and a spirit of adventure."
Drivers will also appreciate the exterior of the truck. It definitely has a sporty edge, and drivers can choose from options like an extended cab or longer bed depending on their desires. Triple-sealed doors offer better ergonomics and a quieter interior, while additional storage has been added all around the truck for extra space. They can also select from different trims to customize the look.
Ready for off-roading
With so many qualities and characteristics that were inspired by full-size trucks, the Colorado is more than ready to head to the great outdoors and explore the environment during off-road driving treks. The Z71 version of the truck is likely the one most catered to off-roading, with a gunmetal grille, projector headlamps and 17-inch aluminum wheels.
The Colorado's payload capacity is said to be the best in its class, while the trailering capacity is in excess of 6,700 pounds. Add in an option for a diesel engine, which is just one of the ways the powertrain has been amped up, and the truck is capable of handling your demands and equipment while out in nature.
"We designed the Colorado to be the most versatile and most capable in its segment, bar none," said Jeff Luke, the executive engineer of GM Trucks. "Not everyone needs full-size capability, but they still deserve the strength and true-truck attributes that come in larger models. The Colorado delivers capability with confidence - and a fun-to-drive spirit that complements active lifestyles."
The 2015 Chevrolet Colorado will come to showrooms around the U.S. in 2014. With improved technology and comfort on the inside, as well as sporty functionality on the outside, this midsize truck is poised to make an impact on the auto industry.