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Rough Country News

  • Should you invest in tire chains for winter?

    Winter is the perfect time to upgrade your truck or SUV. The arrival of inclement weather brings about the prospect of driving in snowy or icy conditions, and that means it is time to complete a few truck modifications that could improve performance and handling in these instances. 

    The basics of tire chains
    A popular option for drivers getting ready for winter is tire chains. These devices increase traction in snowy conditions and can significantly improve the way an automobile performs in the winter, even if the vehicle has already been enhanced to offer intense capabilities. They are particularly good for those drivers who are in areas with unpredictable weather. If you only expect a light snowfall now and then, the chains - which can be easily stored in a vehicle until it's time to use them - could be a wise investment. 

    When purchasing tire chains, drivers should be sure they are buying gear that matches the size of their tires. You shouldn't have to let air out of the tires to get the chains to fit, and while this may lead to more time spent shopping around for the right set, the work pays off in the long run. You also need to make sure you are purchasing gear that is classified as SAE Class "S." These will work with the minimum clearance between tires and the vehicle frame, as well as with other parts of the automobile, ensuring you don't cause any damage. 

    Chains should be installed on the drive wheels of a vehicle. The sets mostly come in pairs, so anyone driving a four-wheel-drive machine will need to buy two to get the right coverage. Drivers should also keep in mind that these chains are designed for used specifically in snow - so there will likely be instances when they'll need to be removed before driving on pavement. However, if you have an off-road vehicle that is only used out in the wilderness, chains may be a good choice. 

    Other options
    Snow chains may be one of the more popular options for drivers looking to make some truck mods before winter, but they are certainly not the only choice. Some drivers might be drawn instead to snow tires, which provide increased elasticity for a better grip on the roads, while others may shelve off-roading entirely until better weather comes around.

    There are a few smaller details that can help you deal with winter driving. Mud flaps are designed to keep rocks, grit and road salt away from your car's paint job, while floor and cargo mats for the interior prevent mud and dirt from soaking into the carpet. Another good option is auxiliary lighting. Whether you want to incorporate top-of-the-line LED headlights or an extra light bar, adding tools that offer improved visibility could make it easier to drive in rough conditions. 

    Weighing the pros and cons of modifications
    Of course, tire chains may not be the best choice for everyone. Whether you want to make the move to this gear or a similar modification, it will come down to several different factors, and you will likely be forced to evaluate the advantages and disadvantages of each. Ultimately, your decision will hinge on your budget and competency, as well as the type of driving you expect to do during the colder months. If you're big into off-road driving and don't want low temperatures to slow you down, making these alterations may be worthwhile. For others, keeping up with regular maintenance and investing in smaller updates could be a better use of resources. 

  • Jeep emphasizes freedom with new ad campaign

    Off-road driving takes drivers to the far reaches of the world. With the ability to explore all kinds of land and terrain, off-roading is a favorite pastime of those who enjoy indulging their sense of freedom. That is exactly the emotion that Jeep tapped into with its latest campaign, which targets those who want to be free when behind the wheel. 

    A new ad campaign
    Titled "Built Free," the new ad campaign from Jeep focuses on welcoming the Cherokee back into its lineup. The commercials are meant to explore a driver's sense of adventure, showing all of the places in the world that an off-road vehicle like the Jeep can take you. 

    "The Jeep brand has a rich history steeped in the unrelenting pursuit of freedom," said Olivier Francois, the chief marketing officer of Chrysler Group LLC. "The return of Jeep Cherokee and the 'Built Free' campaign serves as a reminder that we can fulfill our daily responsibilities and still follow our innate desire to explore new and different experiences."

    Bob Dylan music acts as the soundtrack, with the iconic artist singing "Motherless Children," which was written in 1962, reported. While this represents a slightly darker tone for an automobile commercial than what some may be used to, it's a refreshing spin on a special pastime.

    This ad campaign kicked off Oct. 28 and should continue airing for several months after Nov. 11. You should see the campaign on television as well as in print, digital and social formats. 

    Highlighting the all-new Cherokee
    Of course, the whole purpose of this new ad campaign is to showcase the new Jeep Cherokee as it replaces the Liberty. It is returning for the 2014 model year and features a wide range of amenities and features that could prove to be great for off-roaders. As more information comes out about the Cherokee and motorists start taking it to the trails, fans of off-roading may pay attention to this model. 

    "The return of the Cherokee nameplate to the Jeep brand brings with it the opportunity for consumers to experience an exciting vehicle that move the midsize SUV segment forward," said Jeep CEO Mike Manley. "Whatever path consumers choose to follow, they can be assured that the all-new Jeep Cherokee will provide them with the craftsmanship, technology, safety, ride, and handling and efficiency that modern living requires."

  • Toyota praised for adopting towing standards

    For many truck owners, towing is a part of life. Whether it's for heavy-duty work or to haul around recreational equipment, it's incredibly common to see pickup trucks using their strength in this manner. Unfortunately, while manufacturers regularly release towing capacity, there are not any formal regulations or standards for testing. This can leave drivers wondering what a truck's real towing strength is or what a vehicle's limits are. 

    To remedy this problem, Toyota has implemented towing standards into its line of pickup trucks. The brand has started adhering to the Society of Automotive Engineers regulation, known as J2807, which provides guidelines for real-world testing of towing capacity. All trucks and SUVs from Toyota since 2011, including the newest 2014 Tundra, will work with these SAE standards. That makes the Japanese automaker the only manufacturer of full-size pickups to do so, although Ford has said it will adopt the system beginning with the 2015 F-150, reported. 

    "Toyota owners look to us to develop vehicles that meet the highest safety standards, and our voluntary adoption of J2807 helps us deliver on that promise," said Mike Sweers, chief engineer of the Toyota Tundra and Tacoma. "Tundra owners can tow confidently knowing that the published tow rating has been verified by the industry's foremost engineering authority. With Tundra, what you see is what you get." 

    The efforts from Toyota to streamline towing standards even led the Texas Auto Writers Association to present the automaker with its Distinguished Service Award. 

    "We appreciate the acknowledgement from TAWA, whose membership includes some of the industry's most truck-savvy automotive journalists," Sweers continued. "This recognition underscores the importance of this standard in helping keep truck owners safe." 

    While the Tundra may not be a traditional choice for off-road driving, those drivers who want a rugged off-road vehicle known to be capable of towing heavy loads may want to give the machine a second look. 

  • Chrysler's earnings grow thanks to pickups and SUVs

    Chrysler recently released its third-quarter earnings, and it had plenty of good news to share with fans. The automaker saw its profits rise 22 percent in the three-month time period - largely in part to a surge in popularity of its Ram Truck brand and Jeep SUVs. As 2014-year models from these lines enter the marketplace, Chrysler hopes to capitalize on their popularity and continue growing revenue while enhancing their reputation. 

    In total, revenue jumped 13.5 percent to $17.6 billion. That is significantly more than the $15.5 billion mark it hit at the same time last year, the Detroit Free Press reported. 

    "Chrysler Group's ninth consecutive quarter of positive net income highlights our commitment to producing award-winning vehicles for consumers, such as the Jeep Grand Cherokee and the Ram 1500," Chrysler CEO Sergio Marchionne said in a statement. "We also are pleased to introduce the already award-winning Jeep Cherokee to the lineup, as it launches into the largest SUV segment in the United States." 

    Although there were approximately two months worth of delays facing the Jeep Cherokee, the SUV was still able to be unveiled in the third quarter and immediately started attracting attention. The Cherokee is replacing the Jeep Liberty in the lineup - a move that should please those who are drawn to off-road driving, as the Cherokee has a strong reputation as a top-notch off-road vehicle. 

    As the Ram Truck continues to receive accolades, Chrysler's earnings will likely keep growing. Fans of off-roading will certainly want to take a look at the brand's options for both pickup trucks and Jeeps, as all of the vehicles present an option that is capable of handling rugged terrain and rough conditions. 

  • Ram teams up with country music star for latest farm-centric effort

    Pickup trucks have always been associated with farmers. With the automobile's rugged characteristics, heavy-duty capabilities and strong reputation, it has been a staple of rural life for decades. That tradition is at the forefront of the latest joint effort between an automaker and an organization. Ram Truck is teaming up with the Future Farmers of America and country singer Easton Corbin to highlight the importance of farmers in the U.S. 

    Year of the Farmer
    As part of the celebration of the Year of the Farmer campaign, Ram is striving to spread the word about the positive effects farmers have on the U.S. Ram began these efforts with a memorable Super Bowl commercial and is continuing the initiative throughout 2013. 

    Easton Corbin was chosen as a partner because of his history with farming. Corbin was once a member of the FFA and understands the role that farmers play in communities across the country. He will head to FFA chapters in 12 locations to show appreciation for farmers and bring some attention to the cause. 

    "It's clear that Easton, like the Ram Truck brand, cares passionately about 'Year of the Farmer,' the FFA organization and its mission," said Reid Bigland, president and CEO of Ram Truck. "Through his tour of local FFA chapters, he's personally connecting with this special group of kids to help us further the notion that there's a 'farmer in all of us,' while reminding everyone that we all have a role in reducing hunger in America." 

    A comprehensive partnership
    The partnership between Ram Truck and the FFA will do more than raise awareness. A webisode series featuring footage of Corbin's tour and visits with the FFA will be broadcast online, allowing fans from all over to take part in these special concerts. 

    Ram is also hosting a contest that will give three lucky winners a chance to head to the Academy of Country Music Awards in Las Vegas. From now until February, interested parties can enter to win a trip to Sin City as well as tickets to major events surrounding the award show. 

    Farmers are just one of the segments of drivers that are frequently drawn to pickup trucks. Everyone from construction workers to fans of recreational off-road driving get behind the wheel of these rugged automobiles, and they all have a chance to reap the benefits of this latest campaign. 

  • Jeep Wrangler Polar to head to American showrooms

    When Jeep first debuted the Wrangler Polar Edition at the Frankfurt Auto Show, it appeared that the model was going to be the latest in a long line of impressive limited editions from the manufacturer. However, recent news points to the fact that the Polar Edition may be getting a wider rollout than previously anticipated.

    Coming to America
    The brand revealed that it will be bringing the Polar Edition to the U.S., sending it to showrooms across the country. That move should please many fans of extreme off-roading, as this limited automobile is packed with features and characteristics that make it a truly one-of-a-kind off-road vehicle.

    Made for some serious adventures, the Polar Edition boasts Trac-Lok anti-spin wheels, impressive heating and climate control, and a 3.6-liter engine that delivers 285 horsepower and 260 foot-pounds of torque. 

    Even its style is special. With an electric blue paint job, black glossy wheels and a new front grille, the Polar Edition looks just as impressive as it drives. It's also available in a silver metallic color or bright white. It is definitely a more distinct appearance than some Jeep drivers may be used to, but the unique design meshes well with the intended icy setting and will certainly look flashy against a snowy white backdrop. 

    "Jeep Wrangler is known for its 4x4 capability on any road or trail and in any weather condition," said Mike Manley, president of Jeep. "The new Jeep Wrangler Polar Edition represents a tip of the hat to our loyal Jeep enthusiasts who are also lovers of outdoor winter activities and adventures. This new winter-themed Jeep will get them where they want to go in a fun, new, unique - and very capable - special-edition package."

    Kick it up a notch
    Although there are a few off-roaders throughout the U.S. who may not be able to take full advantage of the features included in the Polar Edition, plenty of drivers in colder parts of the country will appreciate the amenities.

    Despite all of the included extras, there is still a lot of room to make Jeep modifications. The Polar Edition may be primed for the cold, but there are opportunities to make a few upgrades that will have it operating in top shape in all conditions. Whether you're installing a lift kit or adding armor, you can outfit the Polar with the features it will need to be successful at rock crawling or typical recreational off-roading. 

  • Winter tires may make a big difference

    Winter is right around the corner, and the prospect of dealing with inclement weather and plunging temperatures has many drivers considering the best ways to prepare their vehicles. One of the top choices for this is installing winter tires, which can offer better safety and performance on different types of terrain. 

    Although most drivers stick with all-season tires, there are several options for those vehicle owners who want to go above and beyond for their automobiles. 

    The benefits of snow tires
    Drivers who don't want bad weather to stop their recreational driving should seriously consider installing snow tires on their vehicle. These tires are designed to retain their elasticity even as temperatures drop, which enables them to keep a better, stronger grip on the roads and terrain.  Their flexibility leads to better traction and safer operations in all types of conditions. 

    "Winter tires provide increased traction, braking and handling in wintry conditions, all of which are important for safe driving during the winter season," said Philip Dobbs, the chief marketing officer for Bridgestone Americas. "Think about it this way - a snowplow can't clear the cold. If it's cold enough to see your breath, you should consider changing to winter tires." 

    For fans of off-roading, snow tires can provide peace of mind. Safety is always of paramount importance, and the advantages offered by snow tires can make a big difference in how you handle the elements. 

    What you need to know
    Using winter tires can be a big boon for you and your vehicle, but you have to know how to use them properly. Bridgestone Americas recommended installing these tires when the temperatures begin to drop. Overnight frosts can contribute to slick roads, as can wet leaves accumulating throughout nature trails, so you may need to have wheels with a better grip in these situations. That is especially true if your rock crawling and traction become more important. 

    Installing a lift kit on a truck or SUV could impact the size of the tires needed to fit on your automobile. If you've raised the ground clearance on your off-road vehicle, you will want to research how that affects the size snow tires you need or if there are specific brands and styles that work best. 

    You may be familiar with installing traditional tires to an automobile, but snow tires may have certain quirks that you need to accommodate. Be sure to read the instructions and check the owner's manual to see if there are restrictions you must adhere to. 

  • Nissan creates an off-road vehicle primed for water

    Off-roading frequently takes drivers to wet environments. It doesn't matter if you're mudding or just happen to come across a stream during a trek through the wilderness - there is always a good chance you'll encounter water. That's one of the reasons drivers make truck or Jeep modifications that outfit their vehicles for this damp terrain, but few take it to the degree that Nissan recently did. 

    The 'Note Boat'
    To honor the debut of the new Nissan Note, the automaker created a version of the vehicle that can handle some extensive water depths. Dubbed the Note Boat, the automobile features a brand new technology that is capable of transforming itself into a floating machine. 

    The Note Boat includes a sliding rear seat that creates more room for a rower, while the doors open out to almost a 90-degree angle to provide plenty of space for oars or paddles. A comprehensive video system allows the driver to see everything around the vehicle at all times as well. 

    Nissan made sure to show off the capabilities of the finished product. The Note Boat was sent to Eton Dorney Lake, the site of the 2012 Olympic rowing competition, and put to the test in the ultimate environment. The manufacturer even recruited some experts to handle the vehicle, getting three stars of Great Britain's official team to control it down the waterway. 

    "It's certainly a novel experience rowing down Eton Dorney Lake in a car," said Olympic rower Polly Swann. "I'm amazing at how wide the doors open - I could achieve almost a complete rowing stroke, which produced more than enough power to push the Note down the lake." 

    What you can do
    Not every driver will want - or need - to transform their vehicle into a boat, no matter what kind of intense off-road driving they are doing. Many motorists opt instead for installing a lift kit. By adding more ground clearance and potentially even larger, more capable tires, auto owners are reducing the chances that water infiltrates the undercarriage and rusts their machine.

    Others choose to install armor to guard the weak points of a vehicle. This can come in handy when you're driving through water and can't see what is lying below the surface, which may include rocks or other obstacles that could cause damage. 

  • Cruisin' the Coast delights participants and truck enthusiasts

    A love of off-roading or pickup trucks had to start somewhere, and for many drivers it's a passion that is rooted in their childhood memories. Whether your first car was a restored pickup or you learned how to tinker with automobiles thanks to a truck that needed some work, there's a good chance you have some sort of history with these classic vehicles. Because many of these automobiles have since left the roads, there are only a few opportunities to get a look at the models, but some of the shows and festivals that feature these old school trucks are definitely worthy of a visit. 

    Set along the Mississippi Gulf Coast, Cruisin' the Coast has quickly transformed itself into a can't-miss event for auto lovers. The most recent edition, held in early October 2013, was certainly one for the record books - and it may even convince truck fans to plan a trip in the future. 

    A valued tradition
    Throughout its 17-year history, Cruisin' the Coast has become one of the most popular events for classic car lovers and truck enthusiasts in the U.S. When it began, the celebration featured about 300 vintage automobile, but that number swelled to nearly 7,100 classic pickups and hot rods in 2013. The vehicles cover a 30-mile routes that snakes through Mississippi, allowing thousands of spectators a chance to check out the cars and even get a feel for how some of them drive. 

    "Part of the attraction is we are a driving event so they get to drive their cars," registration director Lisa Burnett told The Sun Herald. "It's all along the beachfront and we get to see some beautiful scenery. One thing that keeps popping up is the friendliness of the people and the Southern hospitality they encounter here at the venues, restaurants and hotels."  

    Classic trucks steal the show
    Whether you're looking for a chance to get ideas for renovating your own truck or just want to see what types of truck mods are being done on these vintage vehicles, this event could be the perfect destination. According to, the majority of the trucks date back to the 1940s, 1950s and 1960s, with many of the models boasting special customizations and personal touches that make them unique. 

    Truck lovers who attended the most recent running of Cruisin' the Coast were in for a treat. Of the 7,100 vehicles that made up the 2013 event, many were revamped trucks. That provided a trip down memory lane for many visitors. 

    "I had one gentleman tell me it's like eight days of being 18 again," Burnett told The Sun Herald. 

    Car auctions, races, social gatherings and swap meets fill the rest of the days, providing plenty of options for auto lovers to get their fill of vintage rides. 

    The next event
    It's not too early to register for the 2014 edition of Cruisin' the Coast. Next year's event, which will be held Oct. 5 to 12, has already opened Early Bird Registration, allowing interested parties to sign up and reserve space for themselves and their cars in this stellar festival. 

    One thing is for sure: Newcomers will have to compete for space with returning drivers, many of whom find Cruisin' the Coast to be among the most enjoyable auto show experiences. 

    "This is our fifth year coming here," Dan Heard, a festival participant and classic truck owner, told "The friendliness at the venues, restaurants and hotels is great. Everyone we've encountered are just so nice and really makes us feel welcome here."

  • Could a Tesla pickup be on the horizon?

    Tesla made a lot of headlines in 2013, mostly for the stellar performance and safety ratings of its Model S. While the manufacturer is sticking with what it knows for now, there are rumors that the automaker could soon enter the world of pickup trucks. 

    An analyst at Seeking Alpha, an investment research website, recently brought up the idea of Tesla joining the pickup truck revolution. Trucks have already staked their claim as one of the most popular auto segments, and the segment is predicted to continue expanding in the future. 

    A Tesla chief designer did comment on the possibility of a pickup once in the past, claiming that the torque of an electric motor - such as the one Tesla produces - would be an excellent option for pickups, according to Seeking Alpha. Elon Musk, the free-speaking brand CEO, has also discussed a potential Tesla truck, saying that it would feature an impressive air suspension and torque, the news source reported. 

    If a Tesla pickup is anything like the Model S, drivers can expect big things. Not only does the electric vehicle boast a range of up to 265 miles with zero emissions, but it also offers superior safety features. An innovative aluminum design cuts down on weight while creating a rigid frame, and the lack of an engine makes it easy to optimize the vehicle for passenger protection. The Model S received top scores on almost all of its safety tests.

    With a strong exterior, wide range and premium features, an off-road vehicle from Tesla could change the industry. Of course, that is all speculation, but it is certainly something for fans of off-road driving to consider as they mull over the latest news from the sport. 

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