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Rough Country News

    • New Product: 50" LED Light Bar Mounts

      50" Light Bar Mounts: #70506 - $59.95

      Ride proudly into the night with Rough Country's 50-inch LED Upper Windshield Light Bar Mounts for GM Trucks and SUV's. Our durable, steel mounting system is the ultimate solution for adding a Rough Country or other standard-sized 50" LED Light Bar to your Chevy or GMC Truck. With its modern, aerodynamic design, this upper windshield mount holds your 50-inch Light Bar above the top of your windshield, giving you an unobscured view of the road.

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    • New Product: JK Forged Adjustable Track bar

      When you're way off the beaten path the last thing you should worry about is how you're getting home. Introducing Rough Country's Forged Adjustable Track Bar for Jeep JK. This massive 16lb Track Bar is nearly twice the weight of your JK's factory Track bar, offering you the ultimate peace of mind in any driving situation.
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    • Product Upgrade: WJ 4" Lift

      WJ owners take a certain pride in converting their stock, so-called "grocery getters" into upgraded off-road monsters! However, despite its aggressive stance and good looks, the Jeep WJ has always been known to suffer in highway ride quality after lifting. Continue reading

    • Rough Country Certified Compliant: FMVSS No 126


      At Rough Country, our mission is to provide suspension systems and related accessories that enhance the performance and look of your vehicle. We stand behind the quality of all our products, which includes their performance as well as their compliance with NHSTA guidelines.

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    • 2015 F-150 will offer snow plow package

      Using pickup trucks for heavy-duty tasks is nothing new. While HD and Super-Duty vehicles are generally used in these situations, they could have to make some room on the road, as a new announcement from Ford has many wintertime drivers eyeing the possibility of employing the standard F-150 for all their snow-removal needs. 

      Ford recently announced that its upcoming introduction, the 2015 F-150, would be available with a special snow-plow package. This option would make the F-150 the only half-ton pickup in the U.S. with the ability to have a snow plow attached. 

      Snow is no obstacle
      Installing a snow plow on a Ford truck is a familiar practice, thanks in large part to the capabilities offered by the brand's pickups. While off-road driving may still be the No. 1 activity in one of these half-ton trucks, clearing snow may soon be a popular choice, especially since the F-150 will be better suited to plow the powder than any of its predecessors. 

      "The new 2015 F-150 is the toughest F-150 ever, and by using more high-strength steel in its frame and advanced materials in the body, we've made the new truck up to 700 pounds lighter. This leads to more capability and better handling, which is exactly what you'd want for plowing," said Eric Peterson, the marketing manager for the F-150. "Adding a snow plow prep kit to our lineup helps ensure our customers have even more tools at their disposal to get the job done."

      Catering to a driver's every need 
      Although adding a snow plow to the front of a vehicle may be low on the list of your desired truck modifications, it is just the tip of the iceberg for the 2015 F-150. With Ford officials touting the new and improved frame of the automobile, as well as the diverse array of alterations available to drivers who want to customize their rides, future buyers of the pickup could find that their options are endless. 

      The snow-plow package will be available in three different trims, giving drivers some flexibility in their purchase. All of these options come with the right equipment to install the gear on the front of the truck. Winter may be coming to an end, but with this new F-150 not expected out for several months, purchases could be made right as drivers are beginning to turn their attention to the next cold season. 

    • New Nissan Frontier concept shows off diesel power

      The Chicago Auto Show is in full swing, but Nissan may have already stole the spotlight for good. Nissan debuted an all-new concept at the event, showing off a diesel-powered vehicle that came across as a result of a partnership between the automaker and Cummins. Together, the companies created the concept for the Frontier Diesel Runner, which could be just the product needed to get Nissan back in the off-roading game in a big way. 

      About the Nissan-Cummins partnership
      At the heart of the new concept is a 2.8-liter, four-cylinder turbodiesel engine. This alternative power source could upgrade the capabilities of the Frontier and make it better suited for off-road driving, not to mention giving it an environmentally friendly advantage. 

      "We've been building pickup trucks in the U.S. for more than 30 years and selling them here for even longer than that, even offering four-cylinder diesel in our U.S. pickup truck in the 1980s," said Pierre Loing, a vice president of product planning at Nissan. "With this Frontier Diesel Runner project truck, we can reflect on our extensive heritage while also looking to the future and the changing demands of midsize pickup buyers.  

      The concept doesn't feature many truck modifications, and the ones included have been carefully selected to show off the engine. For example, the hood has a transparent insert, and the rest of the exterior is painted with glossy red and matte silver to match the motor. Even the interior features the same color scheme, tying the whole appearance together nicely. 

      Advancing the midsize segment
      While other trucks have used Cummins and diesel engines in the past, Nissan is one of the first brands to incorporate the capability in the midsize segment. This concept was intended to test the waters of the market and see if there is enough interest in midsize pickups to warrant an alternative diesel option. 

      "Nissan has always valued the midsize pickup segment, and with the technical study project, we are looking to explore what is possible for the next-generation Frontier. We are always looking for ways to engage our customers, innovate and take the segment in an evolutionary direction," said Fred Diaz, a senior vice president at Nissan North America. 

      Any mass production of the vehicle is still several years away, but with the Frontier due for a makeover anyway, any alterations made to accommodate the new engine would be welcome, AutoBlog reported.

    • Ram celebrates 25 years with Cummins with engine milestone

      Ram continuously finds itself on the top of the heap when it comes to truck ratings and reviews. While the bulk of the credit for this accomplishment has to go to the brand itself, who knows if it would have gone that far without the partnership of Cummins. The two companies have been working together for a quarter of a century, and along the way they have created some of the coolest and most innovative technology in the auto industry. 

      25 years of partnership with Cummins
      When the duo initially teamed up 25 years ago, no one knew what the end result would bring. Yet, at this point in the relationship, they have achieved more best-in-class titles than any other pickup truck and continuously rank ahead of competitors in categories like quality and value. 

      "Ram and Cummins are names synonymous with power, quality and durability," said Reid Bigland, the president of Ram Truck. "We've enjoyed a successful relationship and remained leaders in the diesel pickup market for 25 years. The numbers don't lie." 

      Staying ahead of the game on quality
      Debuting in 1989, the Dodge Ram 3500 with a 5.9-liter Cummins Turbo Diesel engine boasted 160 horsepower and 400 foot-pounds of torque. Both companies have improved since then, and today's models of the Ram 2500 and Ram 3500, along with a few versions of the Chassis Cab trucks, feature up to 385 horsepower and 850 foot-pounds of torque. That is good enough to keep Ram near the forefront of the truck market, providing fans of off-roading with the vehicles they want. 

      "The Cummins and Ram Truck partnership has created a legendary package over the last 25 years, and we appreciate their continued loyalty to Cummins," said Dave Crompton, a Cummins vice president. "This commitment to our partnership allows us to focus on delivering best-in-class performance, reliability, and durability for the heavy-duty pickup market." 

      Much of this success can be attributed to Cummins. The company notes that it is the only engine also found in heavy-duty equipment, and it boasts an 85 percent take rate on Ram Heavy-Duty vehicles. To top it all off, the 6.7-liter engine installed in many Ram trucks has as much as 40 percent fewer moving components as its competitors - a factor that can lead to increased value and decreased maintenance. 

      Look to the future
      In light of a recent movement that has emphasized fuel economy and eco-friendly practices, Ram and Cummins created the EcoDiesel engine. As a more green option than traditional vehicles, these trucks manage to blend increased power and range with the same rugged style off-road driving fans have come to expect. 

      One of the latest examples of this effort is the 2014 Ram 1500. With the help of its EcoDiesel engine, this Ram is capable of reaching 28 mpg, according to the U.S. Environmental Protection Agency. That is the best highway-cycle test ever for a full-size pickup and even outpaces the ratings for small pickups. This catapults the truck to the top of the EPA's rankings - and it should entice drivers who want to get behind the wheel of a pickup but don't want to break the bank. 

      "The new Ram 1500 EcoDiesel is truly in a class of it's own with 28 mpg and the ability to tow 9,200 pounds," Bigland said. "To put the Ram 1500 EcoDiesel in context, it gets 6 mpg better fuel economy than the best F-150 EcoBoost. Overall, the Ram 1500 EcoDiesel has outstanding pick-up truck capability with compact car-like fuel economy." 

    • Brand perception makes a difference for automakers

      If you're looking around for your next off-road vehicle or mulling over potential truck modifications, there's a good chance you might use your own personal opinions to influence your decision. Peer reviews, past experiences, media stories - all of these qualities may come together to impact what you think about a certain automaker. That perception has a major effect on the industry, so it is only logical that organizations would want to study it further. 

      Perception matters
      Consumer Reports recently conducted a study on perception of auto brands. The publication asked the general public for opinions on different carmakers and then used the results to determine which companies stand out from the pack when it comes to perception. 

      "The key word is 'perception.' Consumers are influenced by word of mouth, marketing and hands-on experience," said Jeff Bartlett, deputy automotive editor of Consumer Reports. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media." 

      People could have their opinions affected by major recalls, controversies, much-hyped new models or other events. Similarly, if there were big breakthroughs in technology or safety, it could have had a positive impact on how a brand was perceived. Ultimately, the opinion will largely be based on past driving experiences. 

      What drivers want
      To complete the study, Consumer Reports focused on a few key areas that drivers deemed to be the most significant. At the top of the heap was quality, with 90 percent of respondents claiming it was in their top three most important factors. That narrowly edged out safety, which had 88 percent of the vote, and then performance, value and vehicle economy. Design and style, along with technology, were also key aspects, but didn't rank as highly as the others. 

      After all the votes were tallied, Consumer Reports found that Toyota took the No. 1 spot for most positive perception. It was considerably ahead of second-place Ford. Rounding out the top five were Honda, Chevrolet and Tesla. 

      While the results represent how people feel about cars in a wide variety of segments, it could extend to trucks and SUVs that are commonly used for off-roading. Ford has always been a favorite among adventurers, for example, which could be why its perception is so positive. On the other hand, Toyota has historically lagged behind its competitors with regard to truck sales, so some positive publicity could drum up interest in the vehicles. 

    • Start the off-road season right

      While we are already more than a month into 2014, the true off-road driving season has yet to begin. Although you may be eagerly anticipating its arrival, there is some value in waiting around for better weather: it leaves plenty of time plan and prepare for future adventures. 

      According to, there are a few things that any driver can do to make sure they get to enjoy tons of off-road driving excursions in the coming months. Here are three of the simplest ideas to keep in mind as you lay out your schedule for the year: 

      Start planning now
      It may be early in the year, but it's never too soon to begin organizing your trips for the spring, summer or fall. There are a number of sites that require campgrounds to be booked in advance, so it is smart to make these plans ahead of time to ensure you have space to sleep during overnight trips. Even something as simple as blocking off certain weekends or holidays can be beneficial. If you know you want to get behind the wheel of your off-road vehicle on a certain date, you'll be able to plan the rest of your life - appointments, parties and the like - around that commitment. 

      Additionally, now may be the perfect time to figure out which off-roading events you want to attend. For example, some drivers might find that 2014 is the year to finally register for a Jeep Jamboree, while others could be eager to check out the competition at a mudding event. Regardless of what you choose, there's a good chance you'll be able to check out some of the latest accessories on the market, as well as gain inspiration for future auto alterations. These gatherings are also a great opportunity to expose yourself to far-off locations or different brands of driving that you may not have considered otherwise. 

      Try something new
      Everyone has a few trails or locations that are their absolute favorites, and it's only natural to want to return to those spots year after year. However, you would be remiss to ignore new destinations. Choosing an off-road event is a good way to expose yourself to unexplored places, but even getting insight from friends or fellow drivers can be a big help. Another option is to switch up the type of driving you'll be doing. For example, if you love mudding and normally devote most of your time to it, you may want to organize at least one outing in 2014 where you test your skills at dune bashing. 

      Finish truck modifications early
      Deciding where you want to go and what you want to do has another benefit - you'll know what changes should be made to a vehicle. If you choose to go rock crawling for the first time, for instance, you may want to invest in skid plates and body armor that will prevent harm from coming to your automobile. 

      Tinkering around in your garage now also gives you something to do during the long winter months - and opens up more time for pure driving once the weather warms up. You'll also have the added advantage of extra time to fiddle with and perfect your upgrades. Anyone making major changes, such as installing a lift kit, may need to adjust to a slightly different way of driving, and it's best to get that done before you head out on a long expedition in the wilderness. 

    • Jeep Altitude models bring style to the trails

      Most car fanatics are aware of special packages that can be purchased to ensure a new vehicle has everything needed to complete a stellar driving experience. Jeep is the latest brand to get on board with these options, and the automaker recently released information about its future packages - something that should have fans of Jeep salivating. 

      About the Altitude 
      Last year, Jeep gave drivers a voice by letting the masses choose the name for its newest trim package. Fans picked "Altitude," and as a reward, the automaker decided to launch a few customized models that fully take advantage of all that Altitude has to offer. 

      Altitude boasts a few features that should be especially appealing to drivers. The latest models were recently introduced at the Houston Auto Show, and these versions of the Cherokee, Grand Cherokee and Wrangler give motorists the option of investing in an off-road vehicle that has attitude and style as well as strong capabilities. 

      "The unique 'blacked-out' theme of the Jeep Altitude models resonated so well with consumers two years ago that it makes perfect sense to bring them back now, particularly since we have new versions of the Cherokee and Grand Cherokee," said Mike Manley, president and CEO of Jeep. "What began as a production-intent concept and naming contest generated significant buzz and evolved into a lineup of special-edition Jeep vehicles that appeal to many consumers - especially those wanting a very distinct, aggressive and edgy look." 

      Although most of the perks associated with the Altitude consist of qualities in the interior of the vehicle, there are a few advantages for off-roading as well. A variety of special features can improve off-road driving, but motorists will have to do some comparing to determine which of the models comes with the amenities that are primed for a specific type of adventures. 

      Going inside upcoming models 
      The new Altitude models will only be available in four colors: black, white, silver and granite. However, those neutral colors set off the many perks of the trim package. These upgraded models come with advanced engines, sleek fixtures and plenty of additional power that can certainly make a difference on the trails. 

      Drivers who invest in the 2014 Jeep Grand Cherokee Altitude will be able to reap the benefits of features such as fog-lamp bezels, a rear-step pad, 20-inch aluminum wheels, a platinum chrome grille, wheel flares and more. That is all in addition to the 260 foot-pounds of torque and 290 horsepower. The interior is loaded with amenities like a power liftgate, heated black leather seats, an infotainment touchscreen and even a power sunroof that enables drivers to enjoy all kinds of off-roading weather. 

      The Jeep Cherokee Altitude is also worth a second look. Available with 4x4 capabilities, this SUV can tow up to 4,500 pounds. It has many of the attractive features that drivers have come to expect from the brand, but it pairs these style cues with traditional capabilities for a well-rounded machine. 

      Jeep modifications will be made easy with the Wrangler Altitude. Set off with a matte black grille, head-lamp rings, glossy bumper appliques, an optional soft top and 18-inch, seven-spoke wheels, this Wrangler is sleek enough to attract attention on the roads while also being rugged enough to handle the demands of off-road driving. Much like the standard Jeep Wrangler, the Altitude version is primed for exploring the wilderness, and as a bonus for drivers, even comes in a Hydro Blue hue in addition to the neutral tones. 

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