Stay up to date on new products, promotions, and more!

  • Support
  • Company
  • Dealer Locator

Rough Country News

  • New Ford F-150 debuts at Detroit Auto Show

    With the Detroit Auto Show in full swing, many automakers are unveiling their latest designs in an effort to drum up interest for future models. Many of these creations are soaking up the spotlight thanks to their new features and revamped styles, and there are a few that should definitely be given a second look by drivers. 

    The Ford F-Series has been the most popular vehicle in the U.S. for years, and the upcoming 2015 F-150 is poised to shake up the segment. After being revealed to the world at the Detroit Auto Show, this full-size pickup is poised to make quite the splash. 

    The debut
    The automaker unveiled the latest model near its Michigan headquarters, but many of the specifics about the creation were kept under wraps. Instead of pushing out statistics about towing capacity or similar factors, Ford chose to emphasize a few of the new features, as well as its upgraded EcoBoost engine. 

    All of the amenities came together to result in a vehicle that is certainly capable of off-roading​.

    "F-150 is well-known for being Built Ford Tough," said Mark Fields, the COO of Ford. "The all-new F-140 redefines the future of trucks, and it is yet another example of our One Ford plan producing vehicles that serve customers with a commitment to the very best quality, fuel efficiency, safety, smart design and value." 

    New additions
    To better accommodate the needs of its drivers, Ford set out to include a slew of special features that upgrade the overall driving experience. The latest amenities created by the brand span a variety of areas of the truck and its usage.

    Drivers can benefit from technological accessories, such as 360-degree cameras, 400-watt power outlets on the interior and sideview mirror spotlights, as well as more practical aspects such as LED headlights, remote tailgate release and integrated loading ramps for the bed of the truck. There is also a smart trailer tow module and a trailer hitch assist feature, which should make it easier to tow. 

    These truck mods are just the tip of the iceberg, and there is still plenty of room to make your own alterations. Ford knows that many fans of the brand want to go off-roading or use the truck in heavy-duty situations, and it had a goal of making sure the new F-150 could work in those scenarios better than ever before - while also offering plenty of advantages for on-road driving. 

    "We have a unique connection with our customers," said Ford executive Joe Hinrichs. "Time and again, F-150 has delivered the tougher, smarter features they want along with the capabilities they need for work or play. We build our trucks to their high standards." 

    Tougher for off-roading 
    This new F-150 was created with some off-road driving capabilities in mind. At the heart of that effort is the high-strength aluminum frame. Although the major benefit of the aluminum is that it dramatically cuts down on weight, it also should be more resistant to dents in the event of collisions. 

    "More than ever before, customers want a truck that is a dependable partner, mobile office and a go-anywhere workshop," said Raj Nair, vice president of global product development for Ford. "To meet the needs of our truck customers, we created smart new features and a whole new approach to using advanced materials and engines to improve capability and efficiency." 

    A combination of the new frame, a more powerful engine and plenty of other special features has resulted in a worthy model that is sure to command praise and attention when it becomes available to the public. 

  • Off-roading in an unusual setting at Virginia's Oak Ridge Estate

    Some off-road drivers may be all about the need for speed, but others appreciate the scenery and challenges of a setting a bit more. In these instances, drivers may want to seek out special areas that boast a nice blend of obstacles and interesting sites. Luckily for off-roading enthusiasts in the Virginia area, there is one easily accessible property that offers all of this and more. Automobile magazine recently spotlighted this location, but for many fans of off-road driving, the locale has been a hot spot for years. 

    About Oak Ridge Estate
    The history of Oak Ridge Estate can trace its history back centuries. Nestled in Nelson County, Va., which is about halfway between Charlottesville and Lynchburg, the property dates back more than 250 years. Its centerpiece is the more than 200-year-old main building. Once housing a prominent Virginia merchant, the dwelling features dozens of rooms and classic architecture. It is surrounded by manicured gardens and several outbuildings, all of which made up a large portion of this estate. 

    However, with more than 5,000 acres of land present as part of the Oak Ridge Estate, there is plenty of excess room away from the houses. This includes a large section of land that is reserved for off-road driving. Made up of steep rock grades, gentle streams, rolling hills and dense forests, there is a ton of room to roam on this site.

    In total, the property boasts about 47 miles of trails. With the sheer number of obstacles and challenges, it's likely you'll only be able to conquer a small section in a day - especially if you need to be helped out of a bind - but a visit that spans several days will undoubtedly keep you entertained. 

    Off-road events
    Oak Ridge Estate is home to several off-roading events, and each of these special gatherings brings together fans of off-road driving in a unique way. In 2010, it acted as host for the first annual Wheeling for Hope charity event, which raises money for the American Cancer Society fundraiser Relay for Life. Modified vehicles are welcome to participate in this multiday event, which encompasses everything from driving and prize raffles to live entertainment and general camaraderie. 

    Another notable celebration is Camp Jeep. Although this event moves locations, it has brought its action to Oak Ridge Estate several times, and each occurrence gets bigger and better than the one before it. This all-Jeep event brings together more than 6,000 people driving 2,000 Jeeps, offering drivers to take part in everything from off-roading to kayaking and mountain biking. 

    One of the highlights of this event is the engineering roundtables, where experts provide insight to top-of-the-line modifications that can allow drivers to get the most out of their vehicles. 

    What a vehicle needs
    To conquer the land that makes up Oak Ridge Estate, an off-road vehicle will need to be equipped with a few alterations. Tow hooks are mandatory to drive on the course, and it is a good idea to be ready to utilize front hooks, as there are quite a few slippery sections that may be difficult to climb. Winches may also be a smart investment, as the soft red clay can easily trap a vehicle and its driver, requiring lots of effort to get out of the jam. 

    Skid plates and armor may also be a welcome addition. These Jeep modifications can make a big difference in how confidently you can approach the course, as they can protect a vehicle from some of the most common nicks and scrapes that come about from off-roading. 

  • Chevy Silverado wins truck of the year award

    We may be in the beginning stages of 2014, but several organizations are just now wrapping up the end-of-year awards from 2013. Four Wheeler magazine was one of the latest publications to do just that, and the recreational journal took a look at some of the most popular off-road vehicle options from the past year.

    According to the magazine, the Pickup Truck of the Year contest was decided after a week-long testing period. All of the driving took place in Fullerton, Calif., where the models were exposed to a wide range of landscapes. Winding rounds, mountains, desert settings and sandy trails were all included in the tests, providing a comprehensive look at the capabilities of the trucks.

    The winner
    After all of the testing was said and done, the Chevrolet Silverado 1500 LTZ Z71 Crew Cab came out on top. It has been dramatically upgraded from past years, with changes made to the frame, suspension and interior. Those alterations have made a big difference, and the end result is a vehicle that is comfortable, capable and fun to drive. 

    According to Four Wheeler, the overall layout of the interior is solid. A state-of-the-art touchscreen, leather front bucket seats and built-in seat temperature controls all help to customize the inside of the cab, and there were enough storage compartments to get the job done. Although the exterior appearance left a bit to be desired, the LED under-rail lighting, multiple tie-down points and an integrated step in the back bumper were all of use. Add in excellent braking and powerful engine options, and the result is a worthy winner. 

    That's not to say there weren't any areas where the Silverado could stand to improve. Judges cited the low frame and box-shaped appearance as two of the places where Chevy can make adjustments, but overall the fun driving experience and great power won out. 

    Other contenders
    While the Chevy Silverado 1500 was the winner, the other contenders involved in the contest are certainly worthy of a second look. The Toyota Tundra SR5 CrewMax and Ram 2500 Outdoorsman Crew Cab wound up in second and third place, respectively. That may come as a surprise to some drivers, as these models beat out top sellers like the Ford F-150 and Ram 1500.

    Ultimately, the Silverado edged out its competitors, but it was one of the closer contests in recent years, the magazine reported. What may be most encouraging, however, is the number of pickups that challenged for this title, as well as similar awards. So many different winners in the same model year underscore the impressive selection of trucks on the market today, and make it easier for motorists to choose an investment based on their personal needs and driving desires.

    Off-road driving tests
    All of the vehicles tested by Four Wheeler magazine were driven on- and off-road. Part of what set the Silverado apart was its impressive off-road power, and additions like the rear Gov-Lok helped to make the machine more adept in certain scenarios. According to the publication, the main drawback was the truck's low stance, but installing a lift kit could be a good way to remedy that problem and increase the truck's capabilities.

    The Tundra was also among the top picks for off-roading. Its truck suspension is among the best on the market, and it is more than capable of taking a driver across a variety of terrain. If there was one area where improvements could be made, it's likely rock crawling, as there is a lack of traction that makes this off-road driving more difficult.

  • Ram hints at future models

    The Ram 1500 has been among the top pickup trucks throughout the past several years. Its most recent accolade was for the 2014 Motor Trend Truck of the Year, which was won thanks to the Ram 1500 EcoDiesel's excellent features.

    While many of these award-winning qualities will likely be present on future models, not much else is known about what the next generation of Ram trucks may look like. That is, until now, as a new commercial may be providing some insight as to the direction of this coveted off-road vehicle. The preview was shown in a recent television commercial that was made to honor the truck's Motor Trend victory. 

    According to Automotive News, the 30-second commercial showed a pickup truck in a Ram testing lab. There is then a shot of the Ram logo centered on the grille of a pickup - but it's not a design we have seen in the past. This new style is a bit more streamlined than the current design, and it was attached to a model that had a few other differences from the existing automobiles as well. The mystery vehicle boasts a prominent bump on its front hood, a more slanted windscreen and a cab with a pinched greenhouse, the news source reported. 

    A Ram spokesman denied that this truck is indeed the next generation of the 1500 pickup truck, but did reveal the commercial was "intended to show what's behind designing, engineering and building great trucks," according to Automotive News. So although it is not the exact model fans of truck mods can expect in the near future, it could have some features that will soon be spotted on the roads. 

  • Toyota trucks gaining in popularity

    Much has been made of the big-name pickup trucks like the Ford F-Series and the Ram 1500. Both of these options are among the best-selling vehicles in the U.S., and they also regularly earn major accolades from some of the most trusted names in the auto industry. However, they are certainly not the only options for off-roading enthusiasts. 

    Automotive News recently reported that Toyota was seeing outstanding success with both its Tundra and Tacoma pickup trucks. Although the manufacturer's trucks struggled from 2009 to 2011, when many larger vehicles were being overlooked for more fuel efficient models, sales have since rebounded. While it is not close to the pre-recession numbers in 2007 and 2008, there have been solid increases, and interest is only growing. 

    In fact, many Toyota dealers across the nation have been reaching out to the automaker to stock up on more Tacomas and Tundras. 

    "Dealers are telling us they could sell more Tacomas and Tundras," Bill Fay, the general manager of Toyota Division, told Automotive News. "We are evaluating our footprint and capacity." 

    To accommodate for this uptick, Toyota is considering an expansion of its operations in San Antonio. That plant, combined with another in Mexico, creates most of the pickups for North America. If the interest continues to grow and dealers demand more trucks, these facilities would have to add to their output by a considerable amount. 

    Despite the recent and predicted success of these Toyota vehicles, Fay said the automaker was not looking too far ahead of themselves. Officials within the organization remember the shift that occurred from 2008 to 2009, when the sale of pickup trucks was halved, and they want to remain prepared in the event of a surprise. 

  • Chevy Colorado preps for the beach

    The 2015 Chevrolet Colorado was only recently revealed, but that hasn't stopped the automaker from producing some interesting concept designs with the vehicle. While many of these special editions are catered to off-road driving, this latest creation from Chevy shows off a few other uses that are better catered to various recreational activities. 

    One of the unique designs, which was also revealed at the L.A. Auto Show, is dubbed the 2015 Chevrolet Colorado Lifeguard. Like the name implies, this pickup truck is ready to patrol the beaches along the Pacific Ocean - or any other sandy course you may encounter. The off-road vehicle is primed for driving on sand, and it is fast enough to satisfy the needs of any lifeguard or rescue worker. 

    "Designed with adventure in mind, the Colorado is easily equipped for the mountains or the beach," the manufacturer said in a statement. "Inspired by the West Coast, this show truck demonstrates one of the many ways the new Colorado can be accessorized." 

    It also has a variety of extra features that are capable of storing all of the gear lifeguards need to do their duty. Extra racks have been installed in the bed to hold equipment, and a bright yellow exterior, emblazoned with the words "Lifeguard Beach Patrol," ensures that the truck will draw attention when it's on the beach. 

    While the Lifeguard version was showcased with an extended cab, a crew cab option will also be available. 

    The midsize pickup is scheduled to go on sale in 2014, so off-roading enthusiasts won't have to wait too long to start making truck mods. While the civilian version of the Colorado will likely come in more subdued colors, there is also an all-black edition that has side steps, a bike rack, and a few other enhancements. 

  • Land Rover introduces unique Range Rover Autobiography Black

    Land Rover has a tradition of creating luxury vehicles, including several that are regularly used to shuttle around the rich and famous. While these automobiles are typically restricted to city streets, soon you could see a unique Range Rover trekking to the top of mountains. The automaker recently introduced the Range Rover Long-Wheelbase Autobiography Black at the 2013 L.A. Auto Show, and the amped-up vehicle is capable of even some extreme off-road driving. 

    There are several new amenities that come along with the Autobiography Black, and the upgrades are not restricted to the driving capabilities. For additional comfort, the legroom in the backseat has increased by 7.3 inches, and the incline of the seats has been altered to allow more flexibility. Power sunshades and a panoramic sunroof are also included to give owners the perfect driving environment. 

    To match these new features, the Autobiography Black also has a long-wheelbase body that translates well to off-roading. That is the major difference between this special edition and the standard, short-wheelbase Range Rover. It also has a new grille and specially made wheels, which help enhance the appearance and functionality of the vehicle. 

    "The Range Rover Long-Wheelbase Autobiography Black is the latest step in our transformational journey that moves luxury to another level. This vehicle is an intensely design focused response to our customers' desire for more choice and exclusivity," said Gerry McGovern, the design direction and chief creative officer for Land Rover. "... Autobiography Black represents the pinnacle of desirability in the world of luxury inhabited by our Range Rover customers."

    Of course, all of these extra features will cost you. The Range Rover Autobiography Black comes with a starting price of $185,000 - approximately $100,000 higher than the standard Range Rover. Only 100 of the models will be produced. 

  • Exposure is one obstacle blocking diesel engines

    The benefits of diesel engines are relatively well-known. They produce more power than traditional gas engines and are more efficient than their counterparts as well. Although most would think that this combination of more power and less spending would cause drivers to look toward diesel machines more frequently, a lack of exposure to the motors is keeping motorists away. 

    According to a recent poll from Honeywell Turbo Technologies, more than 70 percent of American drivers have never driven a diesel-powered vehicle. Additionally, nearly three-fourths of drivers between the ages of 18 and 30 had never gotten behind the wheel of one of these machines. 

    Despite the fact that many are not driving these alternatively-powered cars and trucks, Americans are still aware of the advantages offered by diesel engines. About 65 percent of survey respondents recognized that diesel could lead to more power, and more than half said that running on diesel was more efficient than gasoline. 

    "Turbocharged diesel engines have an opportunity to make an impact with today's younger car buyers, who understand and even prioritize the fuel economy advantages of the technology, but have not yet been able to drive one," said Terrence Hahn, the president of Honeywell Transportation Systems. "Turbodiesels and downsized turbocharged gasoline engines provide both automakers and consumers a no-compromise solution of greater fuel economy and performance with the added benefit of being more environmentally friendly." 

    While some drivers may be hesitant to test out diesel engines in their off-road vehicle, there are many who may want to consider making the switch. More power and lower expenses could leave more room for truck modifications and other alterations, helping owners create their ideal automobile. 

  • Ram 1500 named the 2014 Truck of the Year

    Being named Truck of the Year is a tremendous honor, especially when it comes from a well-respected source like Motor Trend. That makes the publication's annual end-of-the-year awards highly anticipated, and the latest accolades are no different. The magazine recently began releasing its top vehicles of the 2014 model year, and one familiar automobile landed on top of the rankings in the truck category. 

    A prestigious honor
    Motor Trend named the 2014 Ram 1500 as its Truck of the Year. This is the first time a truck as repeated as the winner of the award. The publication evaluated several new or remodeled trucks as part of this year's contest. The Ram 1500 beat out models like the Chevrolet Silverado, GMC Sierra, Ram Heavy Duty, Toyota Tundra and several others on its way to its second consecutive win.

    "For 2014 we had a large and highly competitive field for contenders for Motor Trend's Truck of the Year," said Edward Loh, editor-in-chief of Motor Trend. "At the end of the day, though, the Ram 1500 quickly rose to the top. Not only did it withstand our rigorous testing, it thoroughly impressed our judges with its vast array of standard and optimal equipment and, most notable, its fuel-efficient, segment-exclusive EcoDiesel V-6. With 420 foot-pounds of torque up to 28 'real mpg' highway, the EcoDiesel is a true game-changer."

    Testing these vehicles consisted of several rounds of rigorous driving on a professional course in Uvalde, Texas. Judges evaluated the trucks based on standard testing, which included acceleration, braking and grip, as well as handling, cornering and other aspects of driving performance. Towing and payload testing was also a factor, as was real-world road tests. Some elements of the experimenting even involved off-road driving. The trucks were driven over different types of terrain to see just how well they could handle the rigors of the wilderness. From those situations, judges were asked to evaluate the trucks based on the performance, efficiency, safety, design advancement, engineering excellence and value. 

    All in the details
    The Ram 1500 managed to set itself apart from its competitors thanks to several of its unique details and features. Motor Trend cited the performance of the EcoDiesel engine as one of the biggest factors in the truck's win. Not only does the diesel fuel increase the efficiency of the truck, but it also ups the power output while keeping the rpm low. Getting a revamped engine may be nothing new in the world of truck modifications, but Motor Trend stressed that the use of this diesel engine could go far beyond just improving the efficiency of this individual model: It has the potential to change the entire segment. 

    "Half-ton truck customers have been asking for a diesel engine, and Ram is the only truck manufacturer to answer the bell and deliver not only best-in-class fuel economy, but also 9,200 pounds of towing capability," said Reid Bigland, president of Ram Truck. "In a brutally competitive truck industry, the Ram 1500 is the only vehicle to ever win the Motor Trend Truck of the Year award two years in a row, reaffirming the fact that we have the best truck on the road." 

    Ram also made waves with its attractive exterior. It is loaded with luxury features from the Laramie Longhorn line, including real wood trim throughout the interior. Add in a sleek shape, excellent safety features and plenty of room to make truck mods, and drivers have a 2014 truck that is capable of turning heads. 

  • Off-road championship speeds into Sturgis

    For years, Sturgis Buffalo Chip has been the site of some of the world's most impressive motorcycle rallies and music festivals. Although the bulk of the action throughout the past 30 years has centered on two-wheeled machines, the 2014 edition of the event will feature some four-wheeled action that is sure to get fans of off-road driving interested. 

    Sturgis Buffalo Chip recently announced that its next running will feature The Off-Road Championship Racing (TORC). The multiyear agreement will make off-roading one of the staples of the event. Sturgis is even building a new race track as part of The Buffalo Chip Powersports Complex.

    This course will provide all of the space needed for trucks with as much as 900 horsepower to show off their capabilities and truck mods. Although few details about the course has been released, the track will likely be a large one - the trucks involved with TORC frequently reach speeds of more than 100 mph and can jump as far as 200 feet in the midst of a race. Natural elevation changes and rugged elements in the land should make for an exciting environment as well. 

    "TORC's vision and approach to the sport of off-road racing is of the highest caliber," said Rod Woodruff, president of Sturgis Buffalo Chip. "For over 30 years, the Sturgis Buffalo Chip has been committed to providing our fans with the best entertainment, and we are thrilled to add TORC Racing into our schedule of events." 

    Commonly referred to as "The Chip," the annual Sturgis Rally brings more than 500,000 people to the small South Dakota town for 10 days of rides, concerts, contests, showcases and more. 

226 Item(s)