There are many reasons why a driver may be eager to get behind the wheel of a pickup truck. From their incredible capabilities to the ability to go off-road driving, pickups are among the most popular choices for motorists in the U.S. However, there may be other reasons why these vehicles are a common choice among drivers, and it goes beyond what is happening under the hood.
Finding rides that attract others
A new study from Insure.com found that women tend to be more attracted to pickup trucks than any other type of car. Approximately 32 percent of respondents said that these trucks were the best option for men to drive, beating out sports cars and SUVs, which ended up in second and third, respectively.
The study didn't stop there. It also asked those women about the brands and colors that they found to be the most appealing. Ford ranked as the No. 1 choice among any type of automobile, garnering 16 percent of the vote. Chevrolet was second with 13 percent and Porsche was third with 11 percent. As for colors, basic black looks to be the way to go, as more than half of women said that was their top choice. Silver and red also got a fair number of votes.
On the flip side, the study found that men were most likely to be attracted to those who drove red BMW sports cars.
Why pickup trucks?
So what makes pickups stand out from the pack? For many experts, the answer may lie in the heavy-duty handling and intense capabilities offered by the automobiles.
"The findings strike me as accurate. Among the general public, a black pickup truck is a reflection of a masculine owner," said Joe Wiesenfelder, executive editor of Cars.com, to Insure.com. "A woman walks up to a black pickup truck and says to herself, 'Here's a guy who can help me move, bring me large gifts from Crate & Barrel and do repairs around my condo.'"
While that may not be exactly what some of the respondents had in mind, no one can deny that pickup trucks tend to have an air of ruggedness that is hard to match.
Pickup trucks may be the best choice for those who want to catch the eye of that special someone, but there are a number of other characteristics that could impact how others view a car. For example, the study noted that having a clean automobile - regardless of its type - is extremely important. About half of all respondents said that the car being clean was the most important quality it could have. Reliable vehicles also received a strong response from both men and women, although not as many were concerned about how new the vehicle was or the price tag.
Color can also be a factor. According to the study, red cars tend to be popular among drivers who want attention. With more red cars sold in the U.S. than anywhere else in the world, it seems that many motorists want to be able to take their spin in the spotlight, making the hue one of the most attractive options on the market.
"Red has a visceral effect on the human body and psyche," Alexandra McGill, one of the lead color designers for BMW Group Designwork USA, told Insure.com. "Not only does red quickly catch the eye, it makes the pulse quicken, blood flow faster and increases adrenalin. Red is associated with athletics, energetic activities and fast speed."