When it comes to the auto industry, there's nothing wrong with a little healthy competition. That is especially true in the case of pickup trucks, as this segment has been dominated in the past several years by the F-series from Ford. However, things have started to change. Slowly but surely, other manufacturers are creating vehicles that can compete with Ford, and the reigning king of pickups may have some challengers for the top spot in the near future.
Ford still leads the way
For now, Ford is still No. 1 in the world of pickup trucks. The F-series sold more than 60,000 vehicles in July alone, which is a growth of 22.6 percent compared to July 2012. Much of this growth comes from the re-energized construction industry, which needs trucks to carry out heavy-duty work, as well as fans of off-roading who want a top vehicle that they can make truck mods to.
The outlook from Chevy
Although Ford remains the top seller, its lead is shrinking. Not only has Chevrolet introduced vehicles like the Ram 1500, which many rated as the best pickup of the past model year, but the brand is also seeing its total sales increase. In the month of July, Chevy moved more than 42,000 pickups in the U.S. alone. This is lower than Ford's total, but it is also an increase of 45.2 percent compared to last year - which is a significantly larger increase than its rival.
"Clearly there's a lot of customers coming in right now being driven in by our great new pickup trucks, so I think we're probably just getting a lot more traffic than our competitors in the last month or so," Don Johnson, vice president of U.S. sales and service, told Bloomberg Businessweek.
Could Toyota be next?
While Chevrolet has made major strides to put itself on the same level as Ford, other automakers have begun turning their attention to the world of heavy-duty pickup trucks. One such brand is Toyota, which is currently revamping its trucks to compete with the American-made options.
Toyota recently introduced the redesigned Tundra to challenge Ford and Chevrolet. The 2014 version of the truck boasts several special features that help to make the vehicle a more serious threat to the top sellers, including a towing capacity that surpasses 10,000 pounds, improved fuel efficiency and a more powerful engine, Investor Place reports.