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Chrysler announces plans to unveil new Ram truck

When the 19th Annual Woodward Dream Cruise kicks off in mid-August, truck aficionados will have more to honor than just the regular celebration of the auto industry. In addition to the classic car show, this year's event will include the reveal of Ram's latest pickup truck - one that is rumored to be an updated version of the Power Wagon. 

Unveiling the new Ram
Chrysler will be present at the Woodward Dream Cruise to show off more than 70 of its latest vehicles, but the one that may have everyone talking is shrouded in mystery. The manufacturer's Ram truck brand will introduce its newest design as part of the event, showing off the concept in what is being hailed as the very first vehicle debut in the history of the Dream Cruise. 

The actual unveiling will take place Aug. 17 at 10 a.m. on a lot Chrysler has rented out for the event. AutoWeek reported that Bob Hegbloom and Joe Dohner, two of the heads of the Ram truck brand, will be on hand for the big reveal, along with Ryan Freidlinghaus, who is the owner and host of "West Coast Customs." 

According to Automotive News, although Chrysler hasn't revealed a lot of information about the new truck, some clues can be pulled from the event itself. Because the rally is catered toward fans of muscle cars and high-performance vehicles, it's likely the Chrysler offering will be similar in style. If this holds true, it will be the first high-performance pickup from the automaker since it ended production of the Ram SRT in 2006, the news source reported.

The Dream Cruise
Billed as the world's largest one-day auto event, The Dream Cruise is a special occurrence that features more than 40,000 vintage cars. It takes place on suburban Detroit's Woodward Avenue along a 16-mile stretch, giving the thousands of attendees plenty of room to drive. Many restored pickups and impressive truck modifications are sure to be on display, and they can provide a worthy primer for the big Ram reveal. 

The Ram won't be the only new truck on display at The Dream Cruise. Ford has plans to show off a new specialty version of the F-150 called the Tremor, as well as the SVT Raptor, which aims to be a top off-roading option.