Falling gas prices open up opportunities for pickup trucks

The sale of pickup trucks has been up and down over the course of the past few years. Troubling economic times and sky-high gas prices caused many to stay away from larger vehicles, but as more people regain their disposable income they are turning back to full-size trucks. 

According to AAA, the average price for gasoline during the first week of November was $3.25 per gallon. That is the lowest average since December 2012 and several cents cheaper than it was one week ago, continuing the trend of decreasing costs of fuel. That has encouraged many drivers to begin looking at a pickup truck when searching for their next vehicle. 

In fact, four of the major manufacturers - Ford, Chevy, Ram and GMC - have seen double-digit growth in the pickup segment in the past year, PickupTrucks.com reported. With lower fuel prices expected to continue throughout 2014 and potentially even beyond, the time is right for many to make the leap to a pickup. 

"It is almost a perfect storm right now for truck sales to be strong," Jessica Caldwell of Edmunds.com told The Detroit Free Press. "And there is pent-up demand in that market as well." 

Although fuel economy is still an important factor for many drivers, trucks have made major strides in this category and no longer lag significantly behind other options. 

While falling gas prices may encourage many to buy pickups, it also is good news for those who have long been fans of off-roading. More disposable income means many will have the freedom to make truck modifications or go on off-road driving adventures. Installing a lift kit, adding armor or upgrading other systems could all be wise investments of time and money that can further enhance a pickup.