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Ford, Jeep set the mark for customer loyalty

What motivates a buyer to choose a certain vehicle when shopping around for a new investment? For some, it's the possibility for truck modifications or off-roading, while others may be more drawn to automobiles that offer excellent fuel economy and affordable maintenance. Regardless of what's at the top of your wish list, you've probably got a few ideas in mind, and that can even extend to the automaker you want to purchase from.

A major part of the decision-making process may be brand loyalty. There are many instances when a driver's past experiences with a certain vehicle affect their current opinion, and some of that could be rising out of affection for a given brand. To determine just how much of a role this plays, IHS Automotive unveiled its Polk Automotive Loyalty Awards, which examine how different brands and vehicles play on the emotions of drivers. 

Chrysler earns accolades
Chrysler emerged as the big winner of the awards. The company won five of the accolades, including for potential off-road vehicles such as the Jeep Grand Cherokee and Jeep Wrangler. Jeep, which is owned by Chrysler, appears to inspire a fierce love and loyalty in its drivers, and that contributed to the brand dominating the SUV categories. 

"Winning five Polk Automotive Loyalty Awards is proof-positive of Chrysler Group's drive to build the best vehicles on the market," said Reid Bigland, head of U.S. sales for the group. "Customers will only come back if they trust their vehicles to deliver flawless quality and reliability, and these awards speak volumes about Chrysler Group's extensive vehicle lineup." 

It also helps that Jeep modifications are relatively easy to make. Motorists can take a vehicle like the Jeep Wrangler, which has been designed for a variety of situations, and customize it for a specific type of off-road driving.

Ford stays on top
Despite Chrysler's winning ways, Ford managed to retain its hold on the top spot. According to Automotive News, Ford was named as the car company with the most loyal customers for the fourth year in a row. 

Loyalty is going up across the board - IHS Automotive found that it had risen as much as 51 percent in the past year, according to the news source - and that means there are plenty of drivers interested in what a brand has to offer.