Ford and Toyota are rivals in almost all industry circles. The two automakers regularly compete against each other for a variety of things, not the least of which is market share, but that didn't stop them from joining efforts to work toward a new hybrid technology.
The original plan
In August 2011, the manufacturers announced that they would be teaming up as they tried to create hybrid trucks and SUVs. In the nearly two years that followed, the companies put their heads together in an attempt to find new ways to meet fuel economy standards while maintaining the high quality of trucks and off-road vehicles that they have become known for.
It seemed like a perfect partnership, as Toyota is one of the leading hybrid manufacturers in the world, and Ford just recently made major strides with the environmentally-friendly vehicles in the U.S., to go along with its iconic presence in the world of pickups and SUVs, Reuters reports.
While the collaboration now has come to a close, both automakers are eyeing the creation of large hybrid trucks and SUVs - a good sign for fans of off-roading who want to take care of the very environment they're driving through.
"After successfully completing the feasibility and development of the hybrid system project with Toyota, Ford is moving forward on its own with the development of a rear-wheel-drive hybrid system for Ford pickups and SUVs," the American automaker said in a statement, as quoted by USA Today.
What the future holds
Ford also alluded to the possibility that it could have hybrid trucks on the market by the end of the decade. That is an interesting development for fans of the brand, which instead has been turning to turbocharged systems in trucks that save on gas in years past, according to the publication.
"We know what it takes to build world-class hybrids, and we now will build and leverage that expertise in-house," said Raj Nair, the vice president of global product development for Ford. "By continuing to develop a rear-wheel-drive hybrid system on our own, we can extend our advanced hybrid technologies to new vehicle segments and deliver even better fuel economy across our lineup."
Despite the fact that the joint effort for the hybrid ended, there could be more partnerships for Ford and Toyota down the line. The two manufacturers are considering teaming up to create infotainment systems and other, similar telematic devices, USA Today reports.