What's in a name? When it's the name of a car, it can mean a lot, which is why so many automakers take the time to carefully choose just the right moniker for their models. A few of these names evoke thoughts of off-roading, like the Wrangler, the Silverado and the Ram, just to name a few.
The latest news about automobile names comes from General Motors, as the company recently made several announcements regarding its upcoming midsize pickup trucks.
Same names, new identities
General Motors recently announced that it will be keeping the names of the Chevrolet Colorado and GMC Canyon for the 2015 model year. Each of these midsize pickups is going through a redesign, so there was some speculation about whether or not they would receive new names to go along with their updated look.
The Colorado will return to the market as a sport-pickup truck and will be more of a rugged off-road vehicle. The Canyon, on the other hand, will be a work truck catering to professionals. Despite the smaller sizes, each of these models is expected to accept truck modifications with ease and will boast enough power to handle whatever gets thrown in its way.
Expanding the segment
According to The Associated Press, sales of small and midsize pickups have fallen 19 percent through the first six months of 2013. While much of this may be because GM paused production of its older versions to focus on redesigns, it represents a larger movement within the industry that has drivers leaning toward full-size trucks.
The main idea behind these redesigns is to make pickup trucks more attractive to a variety of drivers. To attract customers, GM aims to create trucks that cater to the every need of a specific market.
"Having the same car everywhere in the world is not the right answer," Dan Amann, CFO of GM, told The Wall Street Journal. "Being able to deliver on the requirements that satisfy the customer in each marketplace using as many common components, common architecture and common modules as possible is the optimization between giving customers what they want and maximizing the scale leverage we have around the world."
Drivers curious about the Colorado and Canyon will have to wait until late 2014 to get a glimpse of the models.