The upcoming Detroit Auto Show promises to be an exciting one, thanks in large part to a lineup of huge reveals that will draw attention from drivers and news sources alike. While the debut of some much-hyped new trucks will likely dominate the headlines, fans of off-roading shouldn't overlook the introduction of a few special edition pickups.
One unveiling that is already garnering attention is that of the 2014 Ram 1500 Mossy Oak Edition. Building off of the award-winning structure of the standard Ram 1500, this limited edition truck looks to provide those motorists who love the outdoors with a vehicle that can meet all of their needs and more.
Partnering with Mossy Oak
This exciting new model came about as a result of the partnership Ram has with Mossy Oak, a lifestyle brand that places an emphasis on enjoying the great outdoors. Fans of Mossy Oak are usually fans of certain recreational activities as well. The company creates camouflage apparel and gear for hunting, fishing and similar pastimes, and many of the individuals use pickup trucks to fully enjoy these hobbies.
"The Ram Truck brand has been a great partner to Mossy Oak," said Ronnie Strickland, the executive vice president of Mossy Oak. "The people there love trucks, but they're also into hunting and fishing and understand that their customers are, too. To have Ram take that relationship to the next level by offering a special Mossy Oak Edition speaks volumes about their commitment to hunters and outdoorsmen and women, and we are extremely proud to partner with them."
There have been similar editions in years past, but after a brief hiatus, the Ram Mossy Oak has returned.
About the model
Off-road driving is made easy with the many features of the 2014 Ram 1500 Mossy Oak. The partnership is on full display across the bedcaps and tailgate of the truck, as they are covered in a Mossy Oak camouflage pattern. Its logo is also included on the rear quarter panels.
Drivers will also appreciate the sleek appearance and design of the interior. Camouflage covers the instrument panel, as well as the door panel inserts. That complements the leather seats, which can be customized with a natural color scheme. Similarly, the exterior color of the truck can be carefully selected, with buyers having an option of choosing from black, black gold pearl and prairie pearl.
This model will come with the RamBox cargo management system, which makes storing equipment and gear easy. Drivers can choose from beds measuring in at 6 foot 4 inches or 5 foot 7 inches in length, providing ample space for hunting, fishing or camping gear, as well as tool kits or emergency equipment needed for an off-road vehicle.
Dedicated to evolution
Producing unique, special edition vehicles is nothing new, but this Mossy Oak version underscores how in tune Ram is with its customers.
"Ram Truck is focused on the needs and wants of truck buyers," said Reid Bigland, president and CEO of the brand. "Our Ram Truck owners are passionate about hunting and fishing. The Ram Mossy Oak Edition gives hunting enthusiasts a way to proudly proclaim their love for the outdoors."
When you have a brand that wins big-name awards and sells so many models, it can be tough to find ways to improve. However, Ram has managed to do just that by looking to customized trucks like the 2014 Mossy Oak Edition. Fans of both of these brands, as well as recreational savants who love the great outdoors, are all likely to be thrilled by the steps made with this model.