Ram made headlines at the 2013 Woodward Dream Cruise in suburban Detroit thanks to an eye-catching reveal. The automaker unveiled a bright yellow concept truck called the Ram 1500 Rumble Bee, and after the color and features of the pickup got people talking, Ram began to consider the feasibility of sending the automobile to showrooms around the U.S.
Although there are still many steps to be cleared before the truck can take its place on showroom floors, fans of unique truck modifications and attention-grabbing details will definitely be keeping an eye on the Rumble Bee.
Heading to showrooms?
Before the final decision is made on whether or not the Ram 1500 Rumble Bee will hit the open market, versions of the vehicle will head to dealer shows to gauge interest in the truck. If the feedback continues to be positive, Ram could begin taking steps to produce the truck on a wider level.
"We will take it to some dealer shows and talk to dealers," Dave Sowers, head of light- and heavy-duty marketing for Ram Truck, told Edmunds.com. "We try to listen to the dealers. They know their marketplace."
The truck mods that would be needed to turn the Rumble Bee into a prime on- or off-road vehicle are still unknown, but the possibilities for a one-of-a-kind automobile are endless.
Changes to the Rumble Bee
The original version of the Ram 1500 Rumble Bee had a number of special features that make it attractive to drivers. With 24-inch black wheels, a two-inch suspension drop and matte yellow paint, it is hard to miss the truck, but these are only a few of the exterior details that may have to change for the Rumble Bee to be a viable option for the public. AutoBlog reported that the paint job would likely be altered to include a glossier, more subdued color, while the amber-encased bee on the shifter is likely to be left out of a mass-produced vehicle.
"Some of the things that we put on the truck weren't volume-production possible for us," Sowers told Edmunds.com. "That flat yellow paint would be a little bit of a challenge in the plant, and the actual bee in the shifter would be tough to execute."
Despite these changes, all signs point to the final product including the eight-speed transmission, 5.7-liter Hemi V8 engine and show-stopping details that drew so much attention in the first place.