Customizing a vehicle with truck mods and accessories is just one of the many ways drivers immerse themselves in the auto experience. Toyota is making sure it is a memorable one, however - especially for those teams who participate in the manufacturer's upcoming Dream Build Challenge. This competition aims to put modifications at the forefront and show off all of the different ways drivers can customize their Toyota vehicles.
About the challenge
The Toyota Dream Build Challenge allows teams to create one-of-a-kind automobiles that will then go head to head to compete for public adoration. With an end goal of making the most extreme Toyotas possible, the four teams competing in the challenge have seven weeks to make their dream vehicles using Toyota vehicles and its brand partners. Custom-build shops will help the teams bring their visions to life, and each stage of the process will be documented to show auto enthusiasts just how the changes are made.
"For everyone who has ever imagined designing the perfect vehicle for a favorite hobby or sport, the Toyota Dream Build Challenge makes that dream a reality," said Ed Laukes, vice president of marketing communications and motorsports for Toyota. "What better place than SEMA to push the limits of the imagination and inspire creativity?"
This year's competition
There are four teams competing in the upcoming challenge, and each has a special tie to the world of motorsports and off-roading. That is especially evident in some of the plans for vehicles, which include two options that may be well suited for off-road driving.
The first team, Joe Gibbs Racing MX, is made up of professional motocross riders Justin Brayton and Josh Grant. They will redo a 2014 Toyota Tundra to make it a "Let's Go Moto Tundra." While the team hasn't revealed any details about what exactly they will do to upgrade the automobile, fans can expect to see some alterations that cater the truck to the rugged conditions of the wilderness.
Another vehicle off-roaders may want to keep an eye on is the brainchild of Simon Dumont, a freestyle skier, and his Oakley team. Together, they will be altering a Toyota 4Runner to become the "Ultimate Dream Ski 4Runner," which will likely be a machine capable of handling cold, inclement weather and snowy conditions.
The remaining teams are made up of NASCAR driver Parker Kligerman and Kyle Busch Motorsports, who will work to turn a 2013 Toyota Camry into a rally car known as the "CamRally," and BMX rider Drew Bezanson, who is working with Skullcandy to incorporate musical themes into a Toyota Corolla.
At the SEMA Show
Rutledge Wood, the television racing commentator and host of "Top Gear USA," is returning to announce the winning design at this year's SEMA show. The winner will be revealed at the show Nov. 5 in Las Vegas.
"I'm a big car guy, and that's why I'm so excited about the Dream Build Challenge," Wood said after the 2012 competition. "What's so cool ... is that Toyota is taking their drivers, letting them build something crazy and then they're going to raise money for their charities. I mean, that's an amazing thing. It's going to be huge, and I'm so glad to be a part of it with all my friends at Toyota."
Videos detailing the process of the customization and the various car and truck modifications made are slated to become public Sept. 26. Fans can then begin voting on their favorite rides Oct. 31, and the polls will remain open for the next five days leading up to the big reveal.