Toyota trucks recently celebrated a major milestone in Texas. Toyota Texas, the brand's division in the Lone Star State, marked the production of its 1 millionth truck at the San Antonio plant - a major accomplishment for the automaker.
The millionth model was a 2014 Tundra 1794 Edition - a special model created in honor of the ranch that once stood where the Texas plant currently resides. That ranch was founded in 1794, and another homage to the area is present in the Sunset Bronze Mica paint, which was designed to mimic the sky at twilight in the location.
Toyota will soon be celebrating another milestone at the Texas plant. This fall marks the plant's 10th anniversary, and almost its entire decade of existence has been spent creating the light- and heavy-duty trucks for American consumers.
"We are grateful for our loyal customers across North America who tell us they love driving Texas-built Tacomas and Tundras," said Chris Nielsen, president of Toyota Texas. "It makes me incredibly proud of our team members and 21 on-site suppliers every time I see one of our trucks on the road knowing that safety and quality are built into every one of them."
Although brands like Ford, Ram and Chevrolet regularly produce thousands and even millions of pickups, slower demand has left Toyota a bit behind. As new redesigns and truck mods continue to make the Japanese automaker's vehicles better suited for off-road driving, however, the market for these automobiles could continue to grow. According to Bloomberg, the brand is content to slowly but surely grow its reputation and product offerings within the pickup truck segment as it moves from a provider of niche trucks to a more universally embraced option.