Much has been made of the big-name pickup trucks like the Ford F-Series and the Ram 1500. Both of these options are among the best-selling vehicles in the U.S., and they also regularly earn major accolades from some of the most trusted names in the auto industry. However, they are certainly not the only options for off-roading enthusiasts.
Automotive News recently reported that Toyota was seeing outstanding success with both its Tundra and Tacoma pickup trucks. Although the manufacturer's trucks struggled from 2009 to 2011, when many larger vehicles were being overlooked for more fuel efficient models, sales have since rebounded. While it is not close to the pre-recession numbers in 2007 and 2008, there have been solid increases, and interest is only growing.
In fact, many Toyota dealers across the nation have been reaching out to the automaker to stock up on more Tacomas and Tundras.
"Dealers are telling us they could sell more Tacomas and Tundras," Bill Fay, the general manager of Toyota Division, told Automotive News. "We are evaluating our footprint and capacity."
To accommodate for this uptick, Toyota is considering an expansion of its operations in San Antonio. That plant, combined with another in Mexico, creates most of the pickups for North America. If the interest continues to grow and dealers demand more trucks, these facilities would have to add to their output by a considerable amount.
Despite the recent and predicted success of these Toyota vehicles, Fay said the automaker was not looking too far ahead of themselves. Officials within the organization remember the shift that occurred from 2008 to 2009, when the sale of pickup trucks was halved, and they want to remain prepared in the event of a surprise.