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Featured Events
Jeep Freedom
Come together in the Black Hills of South Dakota to celebrate the Jeep community and freedom. Enjoy off-road adventures, cruising the scenic Black Hills of South Dakota, and conquering the trails on the Sturgis Buffalo Chip property with your community.
The Great Smoky Mountain Jeep Invasion
The Smokies are calling! GSM Jeep Invasion is the ultimate gathering for Jeep enthusiasts, offering unforgettable trail experiences in the Great Smoky Mountains. Make this event part of your off-road journey.
Bantam Jeep Heritage Festival
The Bantam Jeep Heritage Festival is a tribute event for the father of all jeeps, the history behind it, the people who created it, and its birthplace, Butler Pennsylvania. The event provides Jeep enthusiasts with on and off-road experiences to embrace the vehicle's past and the lifestyle it now promotes.
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Jeep Freedom
Come together in the Black Hills of South Dakota to celebrate the Jeep community and freedom. Enjoy off-road adventures, cruising the scenic Black Hills of South Dakota, and conquering the trails on the Sturgis Buffalo Chip property with your community.
Learn More
New Jersey Jeep Invasion
Get ready for the ultimate Jeep experience at the 2026 NJ Jeep Invasion in Wildwood, New Jersey! Picture this: three adrenaline-pumping days on the beach, surrounded by nothing but Jeeps, the roar of the ocean, and the iconic Wildwood boardwalk just steps away. Yes, this event is held entirely on the sand, making it a truly one-of-a-kind adventure you won't find anywhere else.
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Ducks Unlimited Expo
The Ducks Unlimited Expo is a 3 day consumer expo that will bring together 300 vendors from 40+ states and 5 countries featuring everything from the latest gear and apparel to hunting accessories and retriever essentials.
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The Great Smoky Mountain Bronco Stampede
Bronco fans, saddle up! The Bronco Stampede delivers two days of trail rides, meetups, and showcasing impressive builds. This event is the perfect chance to connect with other enthusiasts and share your passion.
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Partner with Rough Country
At Rough Country, we love to give back to good causes and sponsor events whenever possible. If your event is supporting a great cause, we want to hear from you.
Contact UsThe Great Smoky Mountain Jeep Invasion
The Smokies are calling! GSM Jeep Invasion is the ultimate gathering for Jeep enthusiasts, offering unforgettable trail experiences in the Great Smoky Mountains. Make this event part of your off-road journey.
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Overland of America
Ready to explore the heartland? Overland of America brings adventurers together to discover new tools and techniques for tackling the trails. This event is all about expanding your horizons and fueling your next big journey.
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Tampa Bay Jeep Fest
Tampa Bay's largest Jeep event! Fun for the whole family with over 400+ Jeeps on display, vendors, raffle, trophies, music, prizes, off-roading and more!
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Lake of the Ozarks Jeep Invasion
Lake of the Ozarks Jeep Weekend brings together Jeep owners, builders, families, vendors, and fans for a high-energy celebration in one of Missouri’s most iconic lake destinations. Built around community, custom vehicles, entertainment, and unforgettable experiences, this event is designed for everyone from longtime Jeep enthusiasts to first-time visitors.
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SEMA
SEMA is the pinnacle of automotive innovation. This world-renowned event showcases the latest trends and technology in the industry, making it a can’t-miss experience for vehicle enthusiasts.
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