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Rough Country

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Dealer Program

Become a Dealer

Rough Country Distributors are carefully selected. Our strategy is to find the most experienced, reputable retailers/installers who are 4WD enthusiasts in each market. We look for people that are committed to the 4WD market and that have a reputation for excellent customer service.

Customer Services

Designed and developed at our Dyersburg HQ, every Rough Country product is made to work hard and play hard. Our team is laser-focused on quality, craftsmanship, and attention to detail.


Rough Country ships a market leading 98% of its orders received by4:00pm (CST) the same day they are received and is continually working to improve this percentage.


Rough Country does extensive national advertising and attends or provides support to most major off-road events. The Rough Country brand name and brand recognition is growing rapidly.


Rough Country is committed to designing and manufacturing products focused on delivering the best consumer experience through best-in-class value, ease of installation, ride quality, and consumer feedback/input. Headquartered in Dyersburg, TN, we pride ourselves on USA design and manufacturing.

Dealership Inquiries

VP Sales
Tim Watts


Business Devt. Manager
Davy Lee


New Accounts Associate
Blake May


Intl. Accounts Associate
Jason Birkes