Dealer Program

Rough Country Dealer Program
Rough Country Distributors are carefully selected. Our strategy is to find the most experienced, reputable retailers/installers who are 4WD enthusiasts in each market. We look for people that are committed to the 4WD market and that have a reputation for excellent customer service.
Rough Country prides itself on being different than the other players in the 4WD market and offers our distributors some unique benefits.Rough Country
Customer Service
Customer Service
Rough Country's customer service is the best in the market. Rough Country has a very knowledgeable customer service department that is always available to help you with any questions. And if you ever have a problem, our mission is simply to fix it - and we do.
Market Leading Shipping
Rough Country ships a market leading 98% of its orders received by 4:30pm CST the same day they are received and is continually working to improve this percentage.
Off-Road Events
Rough Country does extensive national advertising and attends or provides support to most major off-road events. The Rough Country brand name and brand recognition is growing rapidly.
Continuous Improvement in Design
Rough Country is committed to designing and manufacturing products focused on delivering the best consumer experience through best-in-class value, ease of installation, ride quality, and consumer feedback/input. Headquartered in Dyersburg, TN, we pride ourselves on USA design and manufacturing.


Tim Watts VP Sales
Davy Lee Business Development Manager
Blake May New Accounts Associate
Jason Birkes International Accounts Associate