Made with American Values

Born and Built in the USA

Yes, Rough Country is proudly American-born and based. Our products are designed, engineered, tested, and assembled in the USA. We’re committed to delivering the quality, reliability, and performance American drivers expect, whether they’re hitting the pavement or heading off the grid. While some materials are sourced globally, our foundation, focus, and operations remain right here at home.

Rooted in Tennessee

Rough Country is a leading manufacturer and distributor of off-road accessories and suspension systems. Built on a foundation of American values and rooted in Tennessee, we use our expertise of trucks, Jeeps, and UTVs to help people drive their passions further— to conquer every road and trail, whether smooth or rugged, across the globe.

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Off-road History

Our story began in 1975 when we started as a shock manufacturer. Over the years, we have become one of the most trusted names in the off-road industry. We offer a wide range of products, including lift kits, shocks, bumpers, winches, Tonneau covers, lights, and more. But it doesn't end there; we also cater to the growing community of Overlanding enthusiasts, offering products engineered to help make the most of your outdoor adventures.

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Expertise on Tap

We are committed to providing our customers with the best products and services. We use high-quality materials and construction methods, and we offer a variety of warranties to protect our customers' investments. We also have a team of experts dedicated to helping our customers find the right products for their needs. Call, chat, or email anytime you need us.

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The #LiftedLifestyle

We are proud to be a part of the off-road community and are determined to helping our customers enjoy the great outdoors. Whether you are a weekend warrior or a full-time adventurer, Rough Country has the products you need to live the lifted lifestyle.

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