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Rough Country hit the sand at Jeepin’ the Coast 2025 with our Gladiator build, dealer meetups, and gear that got people talking. From soft top tips to TJ upgrades, here’s what Jeepers asked—and what’s coming next.

There’s something about the coast that makes everything feel a little more relaxed—especially when it’s lined with thousands of Jeeps. This year’s Jeepin’ the Coast in Gulfport was the kind of gathering that reminds you why you got into off-roading in the first place. No pressure, no posturing—just people who enjoy their rigs and a weekend spent doing what they love.

Sand, Sun, and Suspensions: Rough Country Hits the Beach

Upgrade your Can-Am Defender with Rough Country’s rust-free UTV Side Doors. Easy install, tough build, and full trail protection.

Let’s be honest—getting covered in dust, mud, and trail spray is all part of the fun… until it’s not. If you’ve ever found yourself thinking “I should probably put some doors on this thing,” you’re not alone. Whether you're hauling tools, chasing the sunset, or just cruising your property, having the right protection on your Can-Am Defender makes a real difference.

Level Up Your Can-Am With Rough Country’s UTV Side Doors

Rough Country made its Overland Expo debut in Flagstaff, Arizona—connecting with the off-road community, showcasing top gear, and hitting the trails in Sedona. Here’s what went down.

Overland Expo West isn’t just another event on the calendar—it’s one of the biggest gatherings of off-roaders, gearheads, and outdoor explorers in the country. This year, Rough Country set up shop in Flagstaff, Arizona for the first time, and the response spoke volumes. Between product conversations, trail stories, and a steady flow of sticker sheets and patches, it was clear we were in the right place. The weekend was packed with smart builds, strong connections, and honest feedback—exactly what we came for.

Rough Country Heads West 

Get your vehicle ready for summer with this off-road prep guide. Includes a maintenance checklist, must-have gear, and safety tips for summer trails and road trips.

Summer’s rolling in—and that means weekend trips, muddy tires, and long days under the sun. Whether you're heading out for a day on the trails, a weekend at the lake, or just chasing that “any excuse to drive” feeling, your rig needs to be just as ready as you are.
We put together a quick guide to help you get ahead of the heat. A little prep now saves a lot of trouble later.

Summer Vehicle Prep: Simple Tips to Get Your Rig Trail-Ready

Rough Country is partnering with the University of Memphis Tiger Baja team to support hands-on learning, engineering experience, and career opportunities for future mechanical engineers.

We recently welcomed the University of Memphis Tiger Baja team to our plant for a behind-the-scenes tour. These students aren’t just studying engineering, they’re living it. From design to fabrication to testing, they’re learning what it really takes to bring an off-road vehicle to life.
At Rough Country, we know a thing or two about that. So when we had the chance to connect with these future engineers, we saw an opportunity to do more than show them around. We saw a chance to invest in their growth and start something meaningful.

Rough Country + Tiger Baja: Building Real-World Skills Together

Rough Country showed up strong at Jeep Beach 2025—see the builds we brought, the feedback we heard, and what Jeep fans are asking for next.

If you couldn’t make it to Jeep Beach this year, no worries—we’ve got the highlights. Thousands of Jeep enthusiasts rolled into Daytona Beach, and Rough Country was right in the thick of it. From purpose-built rigs to product feedback and real conversations with the community, this wasn’t just another event. It was a chance to connect, listen, and show what we’re all about.
We had a solid crew on-site at Jeep Beach this year, with <span style="font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; font-weight: normal; mso-bidi-font-weight: bold;">Jason Birkes, <span style="font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; font-weight: normal; mso-bidi-font-weight: bold;">AJ Tate, and <span style="font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; font-weight: normal; mso-bidi-font-weight: bold;">Kevin Wagner representing Rough Country alongside our ambassadors, who brought a well-built <span style="font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; font-weight: normal; mso-bidi-font-weight: bold;">JKU and an eye-catching <span style="font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; font-weight: normal; mso-bidi-font-weight: bold;">TJ, both outfitted with Rough Country gear. Together, they made sure our booth was more than just a stop—it was a place to connect, swap stories, and talk shop.

Jeep Beach 2025: Rough Country Shows Up and Stands Out

Rough Country brought the heat to MOORE Expo 2025 with the LC250 build, Jeep Gladiator, and overlanding gear that had attendees buzzing all weekend.

There’s something special about rolling into the Ozark Empire Fairgrounds and seeing rigs from every corner of the country—and this year’s MOORE Expo didn’t disappoint. If you’re into overlanding gear, killer vehicle builds, and swapping trail stories with people who just get it, this was your kind of show.

Rough Country at MOORE Expo 2025: Big Builds, Big Buzz, and Even Bigger Ideas

If you want a side-by-side that works hard and plays harder, the 2025 CFMOTO UFORCE U10 XL Pro is built with you in mind. It’s not just a utility UTV. It’s a ready-for-anything, bring-your-whole-crew, haul-gear-and-hit-trails kind of machine.

<span style="font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">This rig is made for folks who split their time between getting work done and finding new places to explore. From jobsite work to weekend hauls, the U10 XL Pro brings the muscle and ride quality to keep you moving without wearing you down.

2025 CFMOTO UFORCE U10 XL Pro: Power, Comfort, and Rough Country Upgrades

Explore our full build of the 2025 Toyota 4Runner TRD Off-Road Edition—featuring Rough Country’s lift kit, wheels, M/T tires, hood scoop, and more.

When the 2025 Toyota 4Runner TRD Off-Road Edition rolled into the shop, we saw a solid foundation—and a lot of room to build. It’s a capable rig right off the lot, but we wanted to show what happens when you take that factory setup and push it further with Rough Country gear.

2025 4Runner TRD Lift, Tires, and More – Our Rough Country Build Breakdown

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