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In the Spotlight

Rough Country is offering free upgrades—including lift kits, bed covers, and power steps—for select Ford, Toyota, and Ram vehicles. Part and install, included. 

If you’re in West Tennessee or within 150 miles of Dyersburg, we’ve got a unique opportunity for you to level up your ride—free of charge. Rough Country is offering select vehicle owners the chance to install one of our premium products at no cost. &nbsp;Elevate your truck, Jeep, or SUV with enhanced style and performance, with parts and labor covered by us.

Upgrade Your Ride—On Us!

Discover the best SUVs for conquering every trail, from the legendary Jeep Wrangler to the relentless Toyota 4Runner TRD Pro.

Choosing the right vehicle can make all the difference when indulging in adrenaline-fueled adventures. Whether you're a die-hard fan of the iconic Jeep Wrangler or the luxurious Chevrolet Tahoe, these SUVs are all built to conquer.

5 Top Off-Road SUVs

In this blog post, we explore how Rough Country's upgrades can unleash the off-road potential of the already capable 5th Generation Toyota 4Runner. We discuss the most effective and straightforward upgrades that can make your 4Runner adventure-ready for both on and off-road trips.

The 2010 to 2024 5th Generation Toyota 4Runner is an extremely capable vehicle right out of the box. However, with a little help, it doesn’t take much to truly unlock serious off-road potential. Rough Country has a wide array of upgrades aimed at increasing the performance and comfort of the 4Runner both on the trail and off. In this article, we are looking at some of the easiest and most worthwhile upgrades designed to make your 4Runner adventure ready.

How to Get Your 5th Gen Toyota 4Runner Adventure-Ready 

Enter the MKC Ultimate Hunting Truck Giveaway for a chance to win a fully built 2025 Chevy 1500 loaded with Rough Country upgrades and premium hunting gear.

If you’ve been dreaming about the perfect hunting truck, buckle up. MKC, in partnership with Missoula Chevrolet&nbsp;is giving away a fully loaded 2025 Chevy 1500 1889 Edition, packed with premium gear and rugged upgrades. This rig is ready to haul your crew, your gear, and everything you need for a long weekend off the grid.
MKC teamed up with trusted brands who know the hunting lifestyle inside and out. From Missoula Chevy and Go-Fast Campers to YETI, Kuiu, Leupold, Baja Designs, and Hoyt, every company brought purpose-built gear to the table

The Ultimate Hunting Truck Giveaway: Meet the MKC Chevy 1500 Built for the Wild

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