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Rough Country takes a look at the new F-Series. After months of anticipation, Ford unveiled the all-new 2023 F-Series Super Duty truck lineup.

The Blue Oval has unveiled its fifth generation of heavy-duty trucks at its Kentucky Truck Plant in Louisville. Governor Andy Beshear declared September 27th "KenTRUCKy Day" as the automaker pulled the wraps off its all-new 2023 Ford F-Series Super Duty truck. The refreshed Super Duty features a new, muscular look, two new engine options, class-leading tech, and improved capabilities, making it the most capable and advanced truck in its class.

Ford's New Workhorse: The 2023 F-Series Super Duty Truck

In a world where car manufacturers are scurrying to put out the next electric vehicle, there's a new contender on the scene. One that could even rival Tesla. Rough Country got a first-hand look at the recently unveiled R1T from Rivian, an all-electric-powered pickup truck built with adventure in mind.

When it comes to adventure, nothing tops the excitement and thrill of driving a pickup truck. Whether off-roading through fields or maneuvering around sharp bends, there's nothing quite like the feeling of controlling such a powerful machine and making your own style. This five-seat, fully electric pickup offers some unique and exciting features centered around the outdoors that help it make the perfect daily driver for outdoor enthusiasts and those looking for a new toy to tear up the dunes or off-road trails.

Rivian R1T: An Electric Truck Designed for The Outdoors

Unsure what type of truck bed cover is best for you? Check out our comparison of popular truck bed covers, including roll-up covers, hardcovers, and more.

The truck bed cover you want is a personal decision. What do you value more? Comfort? Protection from debris and water? Ease of access to your bed? Privacy? The options are overwhelming, but we have a guide to help make your decision easier

Your Choices in Truck Bed Covers

Looking to maximize the utility and style of your truck? Look no further than your truck bed! It's a valuable asset, but an exposed bed can leave your gear vulnerable to the elements. A high-quality truck bed cover offers the perfect solution – it protects your cargo, adds functionality, and enhances the look of your truck.

Upgrade Your Truck Bed: Top 5 Options from Rough Country

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