A Ride Through Time: The History of Off-Roading

The military Jeep marked the beginning of America’s fascination with off-roading. Soldiers relied on these rugged vehicles to cross rough terrain and haul supplies to the front lines. After the war, surplus Jeeps were sold to the public, sparking a new era of recreational driving. That moment set the stage for the off-road aftermarket, where companies like Rough Country continue to fuel the adventure.

By the 1960s and 70s, off-roading was no longer just a pastime—it was taking off as a full-fledged hobby. The rise of four-wheel-drive vehicles like the Jeep CJ made it easier for drivers to conquer rugged trails. Off-road clubs began forming nationwide, and competitions such as rock crawling and mud bogging gained popularity. It was the start of a culture that would later be supported by aftermarket upgrades. 

Over time, off-roading evolved from a weekend hobby into a lifestyle. Trail rides turned into traditions, and enthusiasts built entire communities around their shared love of adventure. Whether it’s a casual outing or a serious competition, today’s off-roaders rely on gear and accessories that keep up with their passion

Of course, with great power comes great responsibility. Off-roading can have a negative impact on the environment if not done responsibly. It's important to stay on designated trails, avoid damaging vegetation, and properly dispose of waste. But with the right attitude and respect for nature, off-roading can be an advantageous and exhilarating hobby. So get out there, explore the trails, and make some muddy memories!