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In the Spotlight

Rough Country hits Jeep Branson with standout builds, gear highlights, and dealer connections. See what made this off-road event a can't-miss for Jeep fan

What do you get when you mix hill country charm, hundreds of Jeeps, and a crowd that lives and breathes off-road? You get Jeep Branson—a must-stop event tucked in the heart of Missouri where the Jeep lifestyle rolls deep, and Rough Country rolled up to meet it head-on.
This isn’t just a Jeep meet-up. It’s where passion and product collide. From dealer chats and consumer feedback to a booth buzzing with gear talk, Jeep Branson proved once again why it’s a smart touchpoint for staying rooted in the off-road world. Let’s break down what went down in Branson and why it matters for Jeep owners, off-road shops, and anyone chasing the lifted lifestyle.

Built to Show, Ready to Roll: Rough Country at Jeep Branson

What do you get when you mix roaring engines, high-clearance trucks, and a four-day country music festival? One unforgettable weekend at Tailgate N’ Tallboys and Rough Country was right in the thick of it.

This year’s Tailgate N’ Tallboys in Bloomington, Illinois wasn’t just loud in volume—it was loud in impact. With around 80,000 attendees and a killer lineup featuring Cody Johnson, Hardy, Koe Wetzel, and Bailey Zimmerman, this wasn't your average truck meet. It was a full-blown collision of horsepower and headliners—and Rough Country showed up ready to make some noise of our own.

Rough Country Rolls Into Tailgate N’ Tallboys

Rough Country is offering free upgrades—including lift kits, bed covers, and power steps—for select Ford, Toyota, and Ram vehicles. Part and install, included. 

If you’re in West Tennessee or within 150 miles of Dyersburg, we’ve got a unique opportunity for you to level up your ride—free of charge. Rough Country is offering select vehicle owners the chance to install one of our premium products at no cost. &nbsp;Elevate your truck, Jeep, or SUV with enhanced style and performance, with parts and labor covered by us.

Upgrade Your Ride—On Us!

Keep your cool on scorching trail days. Discover the best ways to stay hydrated, protect your vehicle, and enjoy hot-weather overlanding.

The sun's beating down, your tires are clawing through dirt, and that cab starts feeling like an oven on wheels. Whether you're out for a full-blown overlanding weekend or just hitting a trail after work, one thing’s for sure—staying cool isn’t just about comfort, it’s about safety.

Keeping a Cool Head on Hot Trails: Survival Tips for Off-Roading in the Heat

Rough Country hit the sand at Jeepin’ the Coast 2025 with our Gladiator build, dealer meetups, and gear that got people talking. From soft top tips to TJ upgrades, here’s what Jeepers asked—and what’s coming next.

There’s something about the coast that makes everything feel a little more relaxed—especially when it’s lined with thousands of Jeeps. This year’s Jeepin’ the Coast in Gulfport was the kind of gathering that reminds you why you got into off-roading in the first place. No pressure, no posturing—just people who enjoy their rigs and a weekend spent doing what they love.

Sand, Sun, and Suspensions: Rough Country Hits the Beach

Rough Country made its Overland Expo debut in Flagstaff, Arizona—connecting with the off-road community, showcasing top gear, and hitting the trails in Sedona. Here’s what went down.

Overland Expo West isn’t just another event on the calendar—it’s one of the biggest gatherings of off-roaders, gearheads, and outdoor explorers in the country. This year, Rough Country set up shop in Flagstaff, Arizona for the first time, and the response spoke volumes. Between product conversations, trail stories, and a steady flow of sticker sheets and patches, it was clear we were in the right place. The weekend was packed with smart builds, strong connections, and honest feedback—exactly what we came for.

Rough Country Heads West 

Get your vehicle ready for summer with this off-road prep guide. Includes a maintenance checklist, must-have gear, and safety tips for summer trails and road trips.

Summer’s rolling in—and that means weekend trips, muddy tires, and long days under the sun. Whether you're heading out for a day on the trails, a weekend at the lake, or just chasing that “any excuse to drive” feeling, your rig needs to be just as ready as you are.
We put together a quick guide to help you get ahead of the heat. A little prep now saves a lot of trouble later.

Summer Vehicle Prep: Simple Tips to Get Your Rig Trail-Ready

Rough Country showed up strong at Jeep Beach 2025—see the builds we brought, the feedback we heard, and what Jeep fans are asking for next.

If you couldn’t make it to Jeep Beach this year, no worries—we’ve got the highlights. Thousands of Jeep enthusiasts rolled into Daytona Beach, and Rough Country was right in the thick of it. From purpose-built rigs to product feedback and real conversations with the community, this wasn’t just another event. It was a chance to connect, listen, and show what we’re all about.
We had a solid crew on-site at Jeep Beach this year, with <span style="font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; font-weight: normal; mso-bidi-font-weight: bold;">Jason Birkes, <span style="font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; font-weight: normal; mso-bidi-font-weight: bold;">AJ Tate, and <span style="font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; font-weight: normal; mso-bidi-font-weight: bold;">Kevin Wagner representing Rough Country alongside our ambassadors, who brought a well-built <span style="font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; font-weight: normal; mso-bidi-font-weight: bold;">JKU and an eye-catching <span style="font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; font-weight: normal; mso-bidi-font-weight: bold;">TJ, both outfitted with Rough Country gear. Together, they made sure our booth was more than just a stop—it was a place to connect, swap stories, and talk shop.

Jeep Beach 2025: Rough Country Shows Up and Stands Out

Rough Country brought the heat to MOORE Expo 2025 with the LC250 build, Jeep Gladiator, and overlanding gear that had attendees buzzing all weekend.

There’s something special about rolling into the Ozark Empire Fairgrounds and seeing rigs from every corner of the country—and this year’s MOORE Expo didn’t disappoint. If you’re into overlanding gear, killer vehicle builds, and swapping trail stories with people who just get it, this was your kind of show.

Rough Country at MOORE Expo 2025: Big Builds, Big Buzz, and Even Bigger Ideas

Black Friday delivers strong savings on Rough Country bed covers, storage upgrades, suspension parts, and UTV essentials so you upgrade your setup for less.

If you’ve been waiting for the right moment to upgrade your ride Black Friday is your green light. This is the season when you finally tighten up your setup, grab the parts you’ve been eyeing all year, and score deals that feel like you’re getting away with something. Think of it as the off-road version of opening day. The gates swing wide, your wallet stays cool, and your truck or UTV gets the treatment it deserves.
Below is your guide to the best Rough Country Black Friday deals. Let’s hit the highlights.

Your Black Friday Guide to the Best Rough Country Savings

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