Building More Than Lift Kits: Rough Country Shares Our Story with Senator Hagerty

At Rough Country, we’re about more than lift kits and accessories—we’re about people. That’s why we were proud to welcome Senator Bill Hagerty to our Dyersburg headquarters and show him what makes our hometown and our team so special.

Over the past 20 years, our crew has grown from just 50 employees to more than 550. That’s not just numbers—that’s hundreds of families putting down roots right here in Dyer County. When we design products that can be built in the U.S., it means more local jobs and more opportunities, all while delivering parts to off-roaders worldwide.

Growth doesn’t matter if it doesn’t make a difference. That’s why Rough Country reinvests in Dyersburg schools, community programs, and local initiatives. From engineering and development to manufacturing and distribution, every step creates opportunities that strengthen families and fuel our hometown economy.

Senator Hagerty’s visit gave us the chance to highlight what we’re most proud of: our people. The passion, skill, and grit of our team are what keep Rough Country moving forward. Dyersburg isn’t just where we’re based—it’s home. And we’re excited for the future we’re building here, together.