Ducks Unlimited Expo 2025: Rough Country Joins the Hunt

For years, Rough Country has been the go-to name for lift kits, suspension systems, truck accessories, and UTV upgrades. But here’s the thing: some of the same people tearing up trails on the weekends are the ones hauling gear to deer camp, running fields, and launching boats at the crack of dawn.

The hunting and outdoor lifestyle fits perfectly with our products. Trucks, Jeeps, UTVs—they’re not just for show. They’re tools. And at DUX, it was clear this community is ready for what Rough Country brings to the table.

The 2019 Tacoma we brought out—equipped with a bed cap and packed with hunting gear—drew steady attention from hunters and truck fans alike.

• It proved how well our accessories play in the field.
• We grabbed serious attention from Tacoma fans (and yes, we noticed the strong Ford, Chevy, and GMC crowd too).
• It showed hunters and anglers that Rough Country isn’t just about lifted looks—we’re about utility and real-world use.

DUX wasn’t just about the show floor—it was about making connections.

• Brand Exposure: Over 247,000 social media views came out of our presence at the event. That’s some serious eyes on Rough Country gear.
• Podcast Spotlight: Our live appearance on the Ducks Unlimited Podcast with my buddy Matt Harrison added credibility and kicked open doors for more conversations in the hunting space.
• Dealer Buzz: Several dealers were fired up about Rough Country showing up at DUX. We also linked up with ALC (yep, they were there too), laying groundwork for future opportunities.

The Ducks Unlimited Expo proved something big: Rough Country isn’t just dipping its toes into the hunting market—we’re in it for the long haul.

• We’re already looking at more hunt, fish, and ag events in 2026.
• We’re building stronger relationships with dealers, media, and industry partners.
• We’re exploring more truck builds and collaborations designed specifically for the outdoor community.

The hunting and outdoor lifestyle runs deep, and we see massive potential to be the dominant suspension and accessories brand in this space.

DUX 2025 wasn’t just an event—it was a launch pad. Rough Country showed up, made waves, and proved that our products fit naturally into the hunting, fishing, and agriculture lifestyle.

We’re fired up about what’s ahead, and we’re committed to building products that help hunters, anglers, and outdoor enthusiasts go further, haul smarter, and live their lifted lifestyle to the fullest.

What do you think—should Rough Country double down on more hunting and outdoor events in 2026? Drop a comment below. We’d love to hear from you.