In the SpotlightDealer Spotlight: MaxxDrive’s Visit to Rough Country HQ

Learn more about MaxxDrive

For the past 10 years, MaxxDrive has been a go-to source for lift kits, suspension upgrades, and off-road accessories in North Carolina. Their goal? Give customers solid options and back it up with real-deal service.

That’s why they’ve stuck with Rough Country since 2015. As Alex put it, they’ve always aimed to give their customers choices, but over the years, Rough Country has set the standard for product availability and customer support.

Learn more about Rough Country

We had to ask—what makes Rough Country the go-to for MaxxDrive?

 “Rough Country has been a light in the dark.”

When COVID hit, parts shortages made life tough for dealers and customers alike. But while other suppliers struggled to keep inventory moving, Rough Country came through—keeping stock available and making sure dealers had what they needed, when they needed it.

And if there was ever a hiccup? No questions were asked, and we made it right. That kind of reliability makes all the difference when you’re running a shop.

Alex came in expecting one big facility, but by the time we wrapped up the tour, his expectations had been blown out of the water. Here’s what really stood out:

Massive Scale: “The size of the multiple buildings really blew me away,” he said. He figured we had one main building—but when we took him through multiple locations, he realized just how much goes into making Rough Country what it is.

 Made in Dyersburg: Seeing how many parts are actually built right here in Tennessee was a game-changer. From welding to powder coating, we keep a close eye on quality every step of the way.

 Logistics That Hustle: Alex saw firsthand how our shipping & receiving teams handle over 150 phone calls a day, making sure dealers and customers get their orders quickly and correctly.

Pride in Every Job: From the fab shop to the sales floor, he saw a team that takes pride in every step of the process—because we know this gear isn’t just about performance, it’s about trusting your build on and off the road.

After the tour, Alex summed it up perfectly:
"If I wasn’t 100% sold on Rough Country before my visit, I am now."

That’s what it’s all about. At Rough Country, we’re not just here to sell parts—we’re here to build trust, support our dealers, and make sure off-roaders have the best gear for their adventures.

We’re proud to keep working with MaxxDrive and all the dedicated dealers who bring Rough Country products to off-roaders everywhere. If you're in North Carolina and looking to upgrade your ride, check out Maxxdrive for expert service and top-tier off-road gear. Know a shop that always comes through for your builds? Give them a shout-out in the comments!