Rough Country Hits the Southeast Adventure Vehicle Expo

We rolled into the expo with a solid lineup:

• 2022 Toyota Tundra
• 2024 Toyota Land Cruiser (LC250)
• RC x RMO Overland Trailer

Of everything we brought, the RC LC250 generated the most buzz. People couldn’t get enough of it, and we had a steady stream of attendees stopping by to check it out.

Being our first year at SAVE, we weren’t sure what to expect, but the turnout and engagement were impressive.

• A dozen or so people stopped by to tell us they’d seen our commercial. It’s always great to hear firsthand how people are discovering Rough Country.
• Social media activity around the event was strong, with a lot of shares, tags, and comments keeping the momentum going.
• We had the opportunity to connect with several dealers and creators, expanding relationships within the overland and off-road community.

We didn’t just show up—we brought some of our latest gear to put in front of the off-road community. Our Platform Roof Rack proved to be a durable and versatile solution for mounting gear, while our Hidden Winch Concepts offered a sleek way to keep recovery equipment out of sight until needed. SAVE was the perfect setting to get real-world feedback from people who push their equipment to the limit.

Of course, an overlanding event wouldn’t be complete without some time on the trails. While in Florida, we took the opportunity to explore the Florida State Forest System, putting our gear to the test in the kind of terrain it was built for.

SAVE had something for everyone, blending hands-on learning with entertainment. Attendees took part in educational seminars covering everything from overland setup to trail recovery techniques, while our 13,000-lb winch giveaway drew plenty of excitement. The event wrapped up with a live concert and a night trail ride, proving that adventure doesn’t stop when the sun goes down.

Looking ahead, SAVE announced its expansion to Pennsylvania, with more details to come. As this community continues to grow, we’re excited to be part of what’s next.

SAVE delivered on all fronts—great vehicles, strong industry connections, and an engaged community. It was a family-friendly event with something for everyone, from hardcore Overlanders to weekend explorers.

We’ll definitely be back.

Were you at SAVE? Planning to attend in the future? Let us know in the comments!