From Bed Caps to Bumpers: Rough Country at Jeep Invasion 2025

The Jeep Invasion drew thousands of people and over 300 vendors into the LeConte Center and outdoor areas. Everywhere you looked, there were rigs on display—from bone-stock daily drivers to lifted beasts built for rock crawling.

Why here? Pigeon Forge is the perfect setting. With over 800 miles of Smoky Mountain trails and enough restaurants and shops to keep your crew happy, it’s basically Jeep paradise.

We showed up ready, and you all showed out. A few highlights from our booth:

• Partner builds turned heads. Ernie’s Custom Shop’s purple TJ became one of the most photographed Jeeps of the entire event. We lost count of how many phones were pointed its way.
• Product guides flew off the table. Our model-specific product guides were in high demand, more than we’ve seen at past shows.
• Top products asked about. Bumpers, power running boards, and bed covers topped the list, but the new JT Bed Cap had folks buzzing with excitement.
• First-time suspension buyers. A huge number of attendees stopped by to talk about buying their first suspension kit. Helping people figure out the right setup for their build is what we live for.

One of the coolest parts of the show was seeing how much Rough Country gear is making its way onto dealer and partner builds. We spotted RC products on rigs in the booths of Fox, Toyo, and Hankook. That’s the kind of support and collaboration that makes events like this so rewarding.

Dealers like National Tire & Wheel, Brian’s Motorsports, and Toms 4x4 Superstore also brought the heat, showing off builds that got plenty of attention.

Events like the Jeep Invasion aren’t just about shiny builds or cool giveaways. They’re about community. Jeep culture thrives because people share stories, swap advice, and cheer each other on whether you’re in a stock Wrangler or a fully built Gladiator.

For Rough Country, being part of that community means more than just selling parts. It means listening, learning, and making sure we’re building the kind of products you actually want on your rig.

The Great Smoky Mountain Jeep Invasion was a weekend of big rigs, bigger ideas, and one unforgettable purple TJ. We left inspired, humbled, and already excited for next year. And the energy didn’t stop there—Jeeps Takeover Townsend, hosted by our dealer partner Cades Cove Jeep Outpost, proved just how strong this community is. With so many attendees showing up ready to buy, it gave us the chance to not only showcase Rough Country gear but also support our dealers in a big way.

At the end of the day, events like these aren’t just about parts and builds. They’re about people, partnerships, and keeping Jeep culture alive.

Were you at Jeep Invasion or Jeeps Takeover Townsend this year? Drop a comment below and let us know what stood out to you—or which Rough Country product is on your wish list for the next build.