Rough Country Turns Heads at the Bronco Stampede

We rolled out our full trailer setup for the first time—complete with a rugged awning, massive video wall, bed cover displays, and a wheel stand. Designed for both indoor and outdoor events, it gave attendees a true hands-on look at our lineup. The video wall quickly became a focal point, pulling people in for a closer look, while dealers and industry partners called the new setup a strong statement for the Rough Country brand.

If there was one product that stole the spotlight, it was our Bronco flares. Almost every person who walked up commented on them, and plenty were surprised to learn that Rough Country makes them. The real game-changer? Color-matching options. Once people realized they could get that perfect OEM look with Rough Country durability, excitement shot through the roof.

Ernie’s Custom Shop rolled in a Ford Bronco sitting tall on a Rough Country 7-inch lift kit with 40s. Parked right at the main entrance, it drew heavy traffic and quickly became the talk of the Stampede. The Bronco was more than just eye candy—it was a rolling statement about how far you can take your build. If you didn’t catch it in Tennessee, don’t worry—it’ll be making its way to SEMA soon.

Another crowd favorite was our Hidden Winch Mount with light bar add-on for the factory modular bumper. Bronco owners loved how they could keep the clean factory look while packing serious recovery power and nighttime visibility. It’s sleek, it’s smart, and it got a lot of attention for good reason.

Sometimes it’s the little things that make the biggest impact. Our Bronco product guides were a hit, giving owners a roadmap for dialing in their rigs. And of course, none of it would’ve worked without our crew: Jason Birkes, Corey White, AJ Tate, and Chuck Merz. Having our team on-site made it easy to answer questions, connect with off-roaders, and show folks why Rough Country gear fits real-world needs.

From flares to lift kits, from hidden winches to SEMA-bound builds, Rough Country made its mark at The Bronco Stampede. The event gave us the chance to show what we’re all about—innovation, durability, and connecting with the Bronco community face-to-face.

Were you at The Bronco Stampede? Drop us a comment and tell us what product or build caught your attention.