LifestyleJeep Beach 2025: Rough Country Shows Up and Stands Out

This rig was loaded with Rough Country parts:

• Flat fenders
• 3.5” Vertex lift
• Sliders, exhaust, inner fenders
• RC wheels, headlights, tail lights, and rear bumper

It was ready for the trail—and ready for the spotlight.

Even unfinished, this build turned heads:

• 4” lift
• 3” tube Nerf steps
• Rear bumper
• Cold air intake

It ended up being one of the most photographed Jeeps of the event.

Our team used a break in the event schedule to visit a few local shops. Here’s who we connected with:

• Gibson Truck World

• Top Trucks of Central Florida

• High Profile 4x4

Each visit gave us a chance to check in, listen to feedback, and strengthen those relationships.

Highlights from the Crowd:

• Everyone loved the sticker sheets and patches
• Comments like “RC has come a long way” and “Nobody is easier to work with” were heard more than once
• Many were surprised to see just how much Rough Country offers—bumpers, steps, wheels, and more

What They Want Next

Our conversations weren’t just casual—they gave us some solid product ideas:

• Rock sliders for 2-door JL
• JT rear bumper with tire carrier
• A roll bar/rack system that works with soft-tops or no tops

Jeep Beach gave us the chance to show up, connect with real Jeep owners, and see how our products perform in the wild. It reminded us why we do what we do—and who we do it for.

Got a favorite moment from Jeep Beach? Curious about one of our builds? Drop it in the comments—we’d love to hear from you.