LifestyleRough Country at MOORE Expo 2025: Big Builds, Big Buzz, and Even Bigger Ideas

LC250: The Showstopper

Our Land Cruiser LC250 was the only one of its kind fully built out at the show—and the crowd noticed. Cameras were out, jaws were dropped, and we fielded questions nonstop about:

·         Hidden winch mount that kept things functional and low-profile

·         Streamlined front fascia with a purpose-built look

·         Compact pod lights that had people asking all the right questions

·         Nonstop interest and solid feedback from start to finish

Jeep Gladiator Build

Our Gladiator held its own too. The bumpers turned heads, especially from Jeep owners who didn’t know we had those in our lineup. Let’s just say there were a few “Wait, Rough Country makes that?” moments (we live for those).

Overland Trailer Setup

Simple, smart, and fully kitted out. We brought the kind of trailer setup that turns your weekend into an adventure. It was a magnet for anyone asking about rooftop tents, storage solutions, and smart off-grid travel.

There was a real sense of community this year—something we’re always proud to be part of. Some highlights from the people we met:

• Tons of first-timers asking where to start with their first rig build, from tires to lights
• Jeep, Tacoma, and Tundra owners excited to discover new accessories
• Longtime RC fans dropping by just to say how much they appreciate the progress
• Dealers stopping in to talk shop, share feedback, and brainstorm new ways to work together

Pro Tip: We handed out sticker sheets and patches like candy at Halloween—and yep, they were gone by the end of the show.

We didn’t just listen—we took notes. Here’s what the community’s hungry for:

·         Suspension kits and accessories for older Land Cruisers (especially 80 and 100 series)

·         Rear bumpers with tire carriers for 3rd Gen Tacoma, 3rd Gen Tundra, and Gladiator

·         “What are y’all planning for the new 6th Gen 4Runner?” – A very common question

Our favorite comment:

“I knew Rough Country had a lot, but I didn’t know you had this much.”
Trust us, we’re just getting started.

Our friends at Sportsland in Springfield had a booth right across from us again this year. They’re a Rough Country dealer and a big supporter—and we were proud to help drive traffic their way. We dropped them some swag (sticker sheets, product guides, patches), and they’re pumped to show off more RC gear in their shop soon.

Think: bed covers, wheels, suspension displays...
Yeah, it’s going to look good.

MOORE Expo gave us a chance to connect, listen, and show off the kind of builds that represent who we are: real-world ready, built to last, and backed by a community that keeps us pushing forward.

Were you there? Did you see the LC250 in person? Drop a comment and let us know what stood out to you—or what you’d like to see from us next time.