Rough Country Heads to SEMA 2026 with Three Custom Builds

The Suzuki Jimny might be compact, but our SEMA build has plenty going on. We're giving this little off-roader a serious upgrade with a Rough Country 2-inch lift kit, Pro Series winch, roof rack, and Black Series LED lighting.

We're also adding custom touches, including a new front bumper, pocket fender flares, and an LED grille. The result is a Jimny built to stand out while staying true to its off-road roots.

Our 2026 Polaris Ranger is getting a mix of upgrades focused on utility, protection, and off-road performance.

Some of the highlights include Vertex coilover shocks, a 4,500-pound winch, an over-bed cargo rack, and Rough Country wheels paired with Vector M/T tires.

We're also bringing a few additions worth checking out, including a game loader and two different UTV door designs. Whether you're working around the property or heading out on the trails, this Ranger gives you plenty of ideas for your own setup.

We're bringing some serious upgrades to our 2026 Ford F-150 Tremor for SEMA 2026. This build features Rough Country's Dual Compression Vertex Shocks, an FXS Front Bumper, and 85 Series Wheels wrapped in Nitto tires.

We're also showing off a few newer additions, including our Rock Guard Power Steps and Bed Cap T-Slot Rails with updated side glass windows. With a mix of off-road performance, everyday functionality, and aggressive styling, this Tremor is one you'll want to check out up close.

SEMA is one of our favorite opportunities to connect with the automotive community, see what others are building, and share our latest projects.

If you're attending this year's show, keep an eye out for our builds. If you're following from home, we'll be sharing photos, videos, and a closer look at all three vehicles throughout the event.

Follow Rough Country on social media for updates from Las Vegas. We'll see you at SEMA 2026!