Sand, Sun, and Suspensions: Rough Country Hits the Beach

Rough Country rolled in with our 2025 Jeep Gladiator and set up in vendor village—right in the middle of the action. From the minute the booth opened, people were stopping by to check out the build, ask questions, and grab some of our go-to favorites.

What stood out:

• We were the only vendor village stop on the Poker Run, bringing in hundreds of visitors.
• All three boxes of product guides were gone by the end of the day.
• Our sticker sheets and patches? Same story—huge hit as always.

Folks didn’t just swing by for the stamp—they stuck around to talk builds, parts, and what’s next for their Jeep. And we were all ears.

We had the chance to connect in person with some great local shops:

• Southern Jeep Outfitters
• Twisted Up 4x4
• Incorrigible Motorsports

These Gulfport-area dealers were glad to see Rough Country on-site and backing the community. Their feedback? Honest, helpful, and appreciated. Events like this aren’t just about showing up—they’re about showing support.

Our RC 2025 Gladiator build turned more than a few heads—and sparked plenty of questions. We had steady interest from Gladiator owners looking to upgrade their setups with:

• Bumpers for protection and style
• Power running boards for convenience
• Bed covers to keep gear protected and cargo out of sight

Top-off Jeepers were also curious about soft tops and bimini-style covers—something lightweight that still offers sun protection for open-air cruising.

This event made one thing clear: Jeepers don’t forget their roots. We heard a steady stream of product requests for older Jeep models like the TJ and YJ. People are still building these out and looking for:

• Functional bumpers and steps
• Small accessories that add up to a better experience

We also noticed a lot more RC gear in the wild—shirts, hats, decals. It’s great to see the brand represented, and it tells us we’re due for some new merch. Good news: fresh shirt and hat designs are already in the works.

Jeepin’ the Coast 2025 wasn’t about putting on a show—it was about being present. For the crowd. For the dealers. For the folks who build, wrench, and drive every day. From beach cruising and poker runs to deep-dive conversations around the Gladiator, this event hit every mark.

If you stopped by the booth, grabbed a product guide, or just took a minute to check out the build—we appreciate it. And we want to hear from you.
What were you looking for? What product do you wish we offered? Got an idea or a story? Drop it in the comments below. Your feedback helps shape where we go next.