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In the Spotlight

Dyer County and Dyersburg High School students toured Rough Country’s East Court Facility for Manufacturing Day and explored real career paths in modern manufacturing.

When two busloads of high-school students step into a building full of laser cutters, welding bays, and roaring presses, they get a clear look at the kind of work that shapes real products. Students from Dyer County High School and Dyersburg High School saw the process behind the parts they often spot on local trucks, Jeeps, and UTVs. At Rough Country’s East Court Manufacturing Facility, you could see their interest build as they moved through each area. And yes, a few of them admitted they wanted to come back and apply.
This year’s Manufacturing Day brought energy, curiosity, and plenty of “I didn’t know you made all of this here.” Exactly what we hoped for.

Manufacturing Day at Rough Country: Inspiring the Next Generation

If you drive a Can-Am Defender, chances are you’ve already put it through mud, brush, and maybe even a few questionable shortcuts. That’s what it’s built for. But when you’re tackling trails or working the fields, half doors don’t always cut it. Rough Country’s&nbsp;Can-Am Defender Full Doors step in to give you the protection, comfort, and durability your UTV deserves.
&nbsp;

Upgrade Your Can-Am: Why Full Doors Are a Game Changer

When you build more than just parts, you build community. That’s exactly what Rough Country has been doing for decades in Dyersburg, Tennessee—creating jobs, supporting local schools, and delivering American-made off-road gear to drivers everywhere. Recently, we had the chance to share that story with Senator Bill Hagerty during his visit to our headquarters.

Building More Than Lift Kits: Rough Country Shares Our Story with Senator Hagerty

Find the perfect Father's Day gift at Rough Country! Whether your dad's an off-roading enthusiast or enjoys the tranquility of camping, Rough Country has got you covered.

Father's Day is just around the corner, and it's time to celebrate the off-road dads who embrace adventure and exploration. In this blog post, we'll explore a variety of practical and exciting gift ideas that are sure to make this Father's Day a memorable one. From storage solutions and safety accessories to performance upgrades and outdoor gear, we'll help you discover the perfect gift for your extraordinary dad.

The Ultimate Gift Guide for Adventure-Loving Dads

In this Spotlight piece, we shine the light on Gaston Garrett and his 2000 Jeep Wrangler TJ. 

If you're a Rough Country fan, Gaston Garrett is a familiar face. He's Rough Country's expert installer and an off-road enthusiast. He's been in the game for a while now and has garnered quite a reputation in the community. His 2000 Jeep Wrangler TJ has been featured in several RC YouTube videos, and for good reason. It's a beast!

In the Spotlight with Gaston Garrett

Our Rough Country events team attended the MOORE Overlanding & Off-Road Expo in Springfield, Missouri, with fully upgraded Toyota Tundra and Tacoma vehicles and presented a range of products to enhance the outdoor adventure experience. Learn more about our experience at the Midwest's #1 Adventure Travel Consumer Show.

The MOORE Overlanding &amp; Off-Road Expo brings together a community of adventure enthusiasts and brands. It doesn't matter if you're a seasoned pro or just starting out; everyone is welcome at Midwest's #1 Adventure Travel Consumer Show. Our Rough Country events team was excited to join this amazing community, connect with like-minded folks, show off some of the best overlanding products available, and establish ourselves as a leading brand in the industry.

MOORE Overlanding & Off-Road Expo

Looking to upgrade your Bronco on a budget? Check out Gaston's recent Rough Country upgrade on a 2023 Ford Bronco, featuring a 2" M1 Loaded Strut Lift Kit, Rock Sliders, LED lights, and more - all for under $5,000! Read on for a breakdown of Gaston's build.

Are you searching for some inspiration to upgrade your Bronco without breaking the bank? Gaston, the in-house expert at Rough Country, was tasked with upgrading a 2023 Ford Bronco on a budget of $5,000. The results? A custom-built Bronco that can tackle any terrain while looking sleek and stylish. In this article, we'll delve deeper into the various Rough Country parts that Gaston utilized in upgrading the Bronco, offering you practical tips and tricks to elevate your off-roading experience without overspending. With Gaston's cost-effective approach, you can learn how to enhance your off-roading machine while keeping your hard-earned cash in your pocket.

Upgrade Your Bronco on a Budget: A Rough Country Build Under $5k

In the Spotlight showcases Rough Country fans' incredible vehicle builds, modifications, and adventures. Your builds and modifications keep us inspired, and your feedback helps us create parts that continue to redefine the off-road industry.

It's not often that trucks get the spotlight, but we're shining ours on the best of the best. With our "In the Spotlight" category, we will feature a Rough Country customer's vehicle. Whether you're a fan of tricked-out Ford Raptors or classic Chevy Silverados, there's no denying that these vehicles are beasts on the open road. So buckle up and join us for a ride as we take you through some of the most badass vehicles out there.

In the Spotlight with Logan Laney

Black Friday delivers strong savings on Rough Country bed covers, storage upgrades, suspension parts, and UTV essentials so you upgrade your setup for less.

If you’ve been waiting for the right moment to upgrade your ride Black Friday is your green light. This is the season when you finally tighten up your setup, grab the parts you’ve been eyeing all year, and score deals that feel like you’re getting away with something. Think of it as the off-road version of opening day. The gates swing wide, your wallet stays cool, and your truck or UTV gets the treatment it deserves.
Below is your guide to the best Rough Country Black Friday deals. Let’s hit the highlights.

Your Black Friday Guide to the Best Rough Country Savings

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