Overland & Camping

Off-Roading

Hunting & Fishing

Trail-Riding

Tailgating

Upcoming Events

Builds

Shop Talk

First Look

Lifestyle

In the Spotlight

Whether you’re into lift kits, off-road accessories, or building a full-blown overland rig, these stops are where the action lives. Let’s break down where we’re headed, and why you’ll want to be there right alongside us.

Mud, miles, and meetups. That’s how the first stretch of the year looks for Rough Country, and honestly, we wouldn’t have it any other way. If your idea of a good time includes lifted rigs, trail stories, and gear talk that runs long past sunset, you’re in the right place. We’re loading up the trucks and hitting some of the biggest off-road events and overland expos of the year.

Where We’re Headed in Early 2026: Rough Country Event Schedule

See how Rough Country partners with local high schools to develop skilled welders, support workforce growth, and create manufacturing careers close to home.

What started in the classroom turned into real opportunity as Rough Country signed seniors John Johnson and Sarah Rector as incoming welders. Two futures set in motion with a hometown company building suspension and accessories trusted by drivers everywhere.

Building Careers at Home: Rough Country’s Signing Day in Dyer County

Enter the MKC Ultimate Hunting Truck Giveaway for a chance to win a fully built 2025 Chevy 1500 loaded with Rough Country upgrades and premium hunting gear.

If you’ve been dreaming about the perfect hunting truck, buckle up. MKC, in partnership with Missoula Chevrolet&nbsp;is giving away a fully loaded 2025 Chevy 1500 1889 Edition, packed with premium gear and rugged upgrades. This rig is ready to haul your crew, your gear, and everything you need for a long weekend off the grid.
MKC teamed up with trusted brands who know the hunting lifestyle inside and out. From Missoula Chevy and Go-Fast Campers to YETI, Kuiu, Leupold, Baja Designs, and Hoyt, every company brought purpose-built gear to the table

The Ultimate Hunting Truck Giveaway: Meet the MKC Chevy 1500 Built for the Wild

Win a custom off-road truck through the Flag Nor Fail Giveaway and gear up for work, adventure, and the freedom to choose your own route.

The Flag Nor Fail Truck Giveaway represents something built, not given. Born from the same mindset that took this brand from a garage operation to a multi-faceted lifestyle movement, this custom 2022 Ford F-150 Raptor reflects a journey powered by grit, creativity, and belief in your own direction.
This prize isn’t a showpiece. It’s a workhorse and a road-trip partner built for people who still believe in doing things with their own hands.

Rough Country Gear Powers the 2025 Flag Nor Fail Truck Giveaway Build

Black Friday delivers strong savings on Rough Country bed covers, storage upgrades, suspension parts, and UTV essentials so you upgrade your setup for less.

If you’ve been waiting for the right moment to upgrade your ride Black Friday is your green light. This is the season when you finally tighten up your setup, grab the parts you’ve been eyeing all year, and score deals that feel like you’re getting away with something. Think of it as the off-road version of opening day. The gates swing wide, your wallet stays cool, and your truck or UTV gets the treatment it deserves.
Below is your guide to the best Rough Country Black Friday deals. Let’s hit the highlights.

Your Black Friday Guide to the Best Rough Country Savings

Dyer County and Dyersburg High School students toured Rough Country’s East Court Facility for Manufacturing Day and explored real career paths in modern manufacturing.

When two busloads of high-school students step into a building full of laser cutters, welding bays, and roaring presses, they get a clear look at the kind of work that shapes real products. Students from Dyer County High School and Dyersburg High School saw the process behind the parts they often spot on local trucks, Jeeps, and UTVs. At Rough Country’s East Court Manufacturing Facility, you could see their interest build as they moved through each area. And yes, a few of them admitted they wanted to come back and apply.
This year’s Manufacturing Day brought energy, curiosity, and plenty of “I didn’t know you made all of this here.” Exactly what we hoped for.

Manufacturing Day at Rough Country: Inspiring the Next Generation

Rough Country at SEMA 2025 highlighted products and the team behind them, focusing on real use, clear conversations, and building lasting connections.

SEMA 2025 has ended. Our booth highlighted the products along with some of the team who works on them every day. Every bracket, bolt, and mount came from hours in the shop and real trail miles to confirm performance. 
The event helped show how our suspension setups, recovery gear, and storage solutions support daily use and weekend trips outdoors. Performance comes from experience with rough ground, paved roads, and everything between. Our team works in those conditions year-round.

Behind the Booth: Rough Country’s Work at SEMA 2025

Rough Country debuts a 2025 Tacoma TRD Off-Road build at SEMA with suspension, recovery gear, and storage upgrades.

SEMA is a trade-only event in Las Vegas where builders and brands show new products, custom builds, and training for industry professionals. The show draws truck, SUV, and off-road enthusiasts who look for upgrades built for real use. Our last time at SEMA was 2008. For the return, we brought a 2025 Tacoma TRD Off-Road build that stands on purpose and function.

2025 Toyota Tacoma TRD Off-Road Build: Rough Country Returns to SEMA

Storm chaser Ricky Forbes built his 2022 Ford F-250 “Brutus” with Rough Country accessories for extreme off-road control.

<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">When most people see a storm coming, they run for cover. Ricky Forbes hits the gas. His 2022 Ford F-250 Super Duty Lariat, nicknamed Brutus, isn’t just a truck. It’s a rolling fortress built to stare down the kind of weather that sends the rest of us inside. Packed with Rough Country upgrades, this beast takes the worst Mother Nature can throw and keeps pushing forward.

Built for the Chase: The Story Behind Ricky Forbes’ F-250 “Brutus” 

Link: Find an Installer

Choose from installers in your area

Get It Installed

Cookies Link

Sales Tax Link

Terms and Conditions Link

Link: Privacy Policy

Sitemap Link

Stay Connected

Suspension Lift Kit Category Link

Leveling Lift Kits Category Link

Link: (Category) Off-Road LED Lights

Link: (Category) Exterior Parts

Link: (Category) Interior Parts

Link: (Category) Wheels

Link: (Category) Tires

Link: (Category) Steering Stabilizers

Link: (Category) Performance Parts

Link: (Category) Winches & Recovery Gear

Link: (Category) Overlanding Products

Link: (Category) Latest Products

Link - Customer Builds

Rough Country Products

Only the Best

Customer Service

Company

Contact Us

Talk to a Build Expert

Support Hours

3 Inch Lifted 2020 Ford F-150 4WD

Cold Air Intake [91-01 Jeep XJ | 4.0L]

Cold Air Intake Kit | 4.0L | Pre Filter | Jeep Cherokee XJ 2WD/4WD (91-01)

Cold Air Intake Kit | 4.0L | Jeep Cherokee XJ 2WD/4WD (1991-2001)

3 Inch Lifted 2000 Jeep Cherokee 4WD

Suspension Lift Kits

Leveling Lift Kits

Body Lift Kits

Lift Kits

Ball Joints

Extended Brake Lines

Bump Stops

Caster / Camber Kits

Control Arms

Kicker Braces

Leaf Springs

Lift Blocks & U-bolts

Lowering Kits

Radius Arms

Shackles

Shocks & Struts

Steering

Sway-bar Kits

Tools

Track Bars

Traction Bars

Suspension Parts

Bed Covers & Tonneau Covers

Truck Bed Mats

Truck Bed Accessories

Truck Caps & Camper Shells

Steps & Running Boards

Fender Flares

Bumpers

Wheel Well Liners

Deflectors

Custom Grilles

Roof Racks

Mud Flaps & Splash Guards

Doors & Accessories

Hoods

Tire Carriers

Tops

Skid Plates

Body Armor

Exterior Parts

Floor Mats & Cargo Liners

Seat Covers

Seat Accessories

Interior Grab Handles

Door Sill Guards

Storage

Interior Parts

Off-Road LED Lights

Light Mounts / Brackets

LED Grilles

Headlights

Tail Lights

Tail Light Covers

Fasteners / Bolts / Screws

Switches & Housing Kits

Lighting & Accessories

Electric Winches

Winch Recovery Gear

Winch Mounts

Winches & Recovery Gear

Wheels

Tires

Wheel Adapters

Wheel Center Caps

Wheel Spacers

Lug Nuts

TPMS Sensors

Wheels & Tires

Cold Air Intakes

Brakes

Exhaust

Performance Chips & Programmers

Throttle Body Spacers

Performance Parts

Air Bag/Spring Helper Kits

Hitches

Hitch Steps

Tow Hook/Shackle Conversion Kits

Towing & Hitches

Axle Shafts & Kits

Carrier Bearing Drop Kits

Drive Shafts

Ring & Pinion

Transfer Case Parts

Drivetrain

Parts & Accessories

UTV / ATV Suspension Lift Kits

UTV / ATV Shocks & Coilovers

UTV / ATV Control Arms

UTV / ATV Suspension Parts

UTV / ATV LED Light Kits

UTV / ATV Switches & Housing Kits

UTV / ATV Whip Lights

UTV / ATV Lighting & Accessories

UTV / ATV Drivetrain

UTV / ATV Armor

UTV / ATV Bumpers

UTV / ATV Cargo Boxes

UTV / ATV Doors & Accessories

UTV / ATV Racks & Cargo

UTV / ATV Roofs

UTV / ATV Towing & Hitches

UTV / ATV Windshields

UTV / ATV Exterior Parts

UTV / ATV Audio

UTV / ATV Heaters

UTV / ATV Mirrors

UTV / ATV Storage

UTV / ATV Interior Parts

UTV / ATV Steering

UTV / ATV Wheels

UTV / ATV Wheel Spacers

UTV / ATV Wheels & Tires

UTV / ATV Electric Winches

UTV / ATV Winch Mounts

UTV / ATV Winches & Recovery Gear

UTV / ATV Parts & Accessories

Cups & Tumblers

Decals & Stickers

Hats & Beanies

Hoodies & Sweatshirts

T-shirts

Apparel & Accessories

Coolers

Mechanics Tools

Portable Fire Pits & Accessories

Roof Top Tents & Accessories

Tables

Overland Products

7am - 7pm	Monday-Fri
8am - 5pm	Saturday
Closed	Sunday

3 Inch Lifted 2000 Jeep Cherokee 4WD

Shop this build

Cold Air Intake [91-01 Jeep XJ

Need Help?

Dylan's Builds

Similar Builds

Articles & Guides

Talk to a Build Expert

Stay Connected