Rough Country made its debut at the Southeast Adventure Vehicle Expo (SAVE), connecting with off-road enthusiasts, showcasing new products like our platform roof rack and hidden winch concepts, and exploring Florida’s trails. Read more about our experience, event highlights, and what’s next for SAVE!

<span style="font-size: 12.0pt; line-height: 107%; font-family: 'Calibri Light',sans-serif; mso-ascii-theme-font: major-latin; mso-fareast-font-family: 'Times New Roman'; mso-hansi-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">Rough Country made its way to the Southeast Adventure Vehicle Expo (SAVE) for the first time, and it was well worth the trip. Held at the Florida International Rally &amp; Motorsport Park in Starke, FL, this event brought together overlanding enthusiasts, off-road adventurers, and industry pros for a weekend full of gear, rigs, and trail talk

Rough Country Hits the Southeast Adventure Vehicle Expo

MaxxDrive's Alex Arrowood visits Rough Country HQ for an inside look at our operations. See why this decade-strong dealer trusts Rough Country for off-road builds!

At Rough Country, we love catching up with the folks who help bring our products to off-roaders across the country. Recently, we had the pleasure of hosting Alex Arrowood, store manager at MaxxDrive in Shelby, North Carolina.
MaxxDrive has been in the game for 10 years, helping customers build out their dream rigs. They’ve been rolling with Rough Country products since day one, and after visiting our HQ, Alex left even more fired up about our partnership.

Dealer Spotlight: MaxxDrive’s Visit to Rough Country HQ

Rough Country and Operation Tackle Box have teamed up to build and give away a fully equipped 2023 Polaris Ranger XP 1000 to support combat veterans. With premium upgrades like M1 Coilover Shocks, a Pro 6500s Winch, and a Bluetooth LED Soundbar, this UTV is built for adventure. Every entry helps fund outdoor experiences that aid in veteran healing. 

A Build That Gives Back
Rough Country has teamed up with Operation Tackle Box, a non-profit founded by Jacob Watkins, a combat veteran dedicated to helping fellow vets. The mission? To impact and support combat veterans through fishing, camping, and overlanding experiences—giving them the space to reconnect, heal, and rediscover that brotherhood.
And this build isn’t just for show—it’s part of an incredible UTV giveaway. The grand prize? A 2023 Polaris Ranger XP 1000, generously donated by Cali Farms and the Desante family to help raise funds for this meaningful cause.
Let’s break down what makes this UTV an absolute beast (and why it’s a meaningful build).

Power, Performance & Purpose: The UTV That’s Changing Veterans’ Lives

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