Lifestyle

Imagine embarking on an exhilarating off-road adventure, exploring rugged terrains, winding trails, and breathtaking landscapes. UTV trail riding offers an adrenaline-fueled experience that combines the thrill of off-roading with the beauty of nature. If you're an outdoor enthusiast seeking a new adventure, hopping on a UTV (Utility Terrain Vehicle) and hitting the trails will undoubtedly provide an unforgettable escapade. In this blog post, we will delve into the world of UTV trail riding, discovering why it has become a popular recreational activity for many thrill-seekers.

The MOORE Overlanding & Off-Road Expo brings together a community of adventure enthusiasts and brands. It doesn't matter if you're a seasoned pro or just starting out; everyone is welcome at Midwest's #1 Adventure Travel Consumer Show. Our Rough Country events team was excited to join this amazing community, connect with like-minded folks, show off some of the best overlanding products available, and establish ourselves as a leading brand in the industry.

In the early days of off-roading, options were limited, and the terrain was often too challenging for conventional vehicles. But with the invention of the military Jeep, off-roading became more accessible and popular. Today, off-roading has reached new heights with the availability of aftermarket products designed to make your ride more capable on rough terrain. Whether you want to go rock crawling, mud bogging, or just take a leisurely drive through the wilderness, there's a vehicle and off-roading gear for every adventure seeker.

Thousands of off-road UTV and ATV enthusiasts come from all over the country for the biggest mud ride in the Southeast, Mud Nationals. Our Rough Country events team loaded up and headed down to join them at Savine ATV Park in Burkeville, Texas. We spent the week talking shop, showcasing the best products at our vendor booth, testing machines and products on miles of trails, and connecting with the UTV and ATV community.

While tents and s'mores are certainly essential parts of any camping trip, they aren’t the only items you'll need to have a great camping experience. Unfortunately, many beginners may think that camping is simply a matter of setting up a tent and starting a campfire. However, the truth is that there are items can make your camping trip more comfortable, convenient, and enjoyable.

Off-roading can be an exhilarating and challenging activity that allows you to explore nature in a unique way. However, for beginners, off-roading can be a daunting task that requires a lot of preparation and knowledge. Here are 5 off-road tips for beginners to make sure you have a safe and enjoyable experience.

The UTV community is built with a diverse group of individuals, including hunters, overlanders, adventure athletes, gear enthusiasts, mudders, farmers, ranchers, yard workers, trail riders, racers, and those who love having a good time outdoors. Rough Country is dedicated to connecting with these communities and offering products that enhance the UTV off-road and outdoor lifestyle.

Rough Country is dedicated to empowering the next wave of leaders in the automotive aftermarket and outdoor products. The RC-ATP program is designed to provide emerging talent with the skills and exposure they need to advance their careers.

Rough Country is offering a unique opportunity for vehicle owners to enhance their rides with high-quality products and expert installation - for free! Not only will you drive away with a better-performing and better-looking vehicle, but you will also have the chance to show it off to the world through our website and social media channels. This is your chance to get a free upgrade and be a part of the Rough Country family.