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Win a custom off-road truck through the Flag Nor Fail Giveaway and gear up for work, adventure, and the freedom to choose your own route.

The Flag Nor Fail Truck Giveaway represents something built, not given. Born from the same mindset that took this brand from a garage operation to a multi-faceted lifestyle movement, this custom 2022 Ford F-150 Raptor reflects a journey powered by grit, creativity, and belief in your own direction.
This prize isn’t a showpiece. It’s a workhorse and a road-trip partner built for people who still believe in doing things with their own hands.

Rough Country Gear Powers the 2025 Flag Nor Fail Truck Giveaway Build

Black Friday delivers strong savings on Rough Country bed covers, storage upgrades, suspension parts, and UTV essentials so you upgrade your setup for less.

If you’ve been waiting for the right moment to upgrade your ride Black Friday is your green light. This is the season when you finally tighten up your setup, grab the parts you’ve been eyeing all year, and score deals that feel like you’re getting away with something. Think of it as the off-road version of opening day. The gates swing wide, your wallet stays cool, and your truck or UTV gets the treatment it deserves.
Below is your guide to the best Rough Country Black Friday deals. Let’s hit the highlights.

Your Black Friday Guide to the Best Rough Country Savings

Dyer County and Dyersburg High School students toured Rough Country’s East Court Facility for Manufacturing Day and explored real career paths in modern manufacturing.

When two busloads of high-school students step into a building full of laser cutters, welding bays, and roaring presses, they get a clear look at the kind of work that shapes real products. Students from Dyer County High School and Dyersburg High School saw the process behind the parts they often spot on local trucks, Jeeps, and UTVs. At Rough Country’s East Court Manufacturing Facility, you could see their interest build as they moved through each area. And yes, a few of them admitted they wanted to come back and apply.
This year’s Manufacturing Day brought energy, curiosity, and plenty of “I didn’t know you made all of this here.” Exactly what we hoped for.

Manufacturing Day at Rough Country: Inspiring the Next Generation

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