Upgrade your ride with Rough Country's high-quality products and expert installation completely free of charge. Be featured on our website and social media to showcase our brand's quality and versatility.

If you’re in West Tennessee or within 150 miles of Dyersburg, we’ve got a unique opportunity for you to level up your ride—free of charge. Rough Country is offering select vehicle owners the chance to install one of our premium products at no cost. &nbsp;Elevate your truck, Jeep, or SUV with enhanced style and performance, with parts, labor, and alignment all covered by us."

Transform Your Vehicle with Rough Country: A Free Upgrade Opportunity

Looking for the perfect lift kit for your truck, Jeep, or UTV? This Rough Country guide covers everything you need to know—from ground clearance and suspension options to tire size and budget. Find the best lift kit to match your off-road goals and take your ride to the next level!

Deciding to lift your truck, Jeep, or UTV is a big step. It’s not just about making your vehicle look better; it’s about improving how it handles tough terrain. But with so many lift kits, it can be hard to know where to start. Let’s walk through what you need to consider so you can find the right fit.

How to Pick the Right Lift Kit: A Rough Country Guide

From Jeep Branson to the SEMA Show, Rough Country’s 2025 mid-to-late event lineup is packed with off-road expos, trail rides, and 4x4 action. 

Welcome to Part 2 of Rough Country’s 2025 event lineup. If you’ve been following along, you already know this year is shaping up to be one of the biggest yet for off-road enthusiasts. In the months ahead, we’ve got even more exciting events, expos, and opportunities to connect with the off-road community. Here’s a look at what’s in store for the second half of 2025.

Rough Country's 2025 Event Lineup: Part 2 - The Adventure Continues!

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4 Inch Lifted 1988 Dodge W150 Pickup 4WD

Rough Country 2019 Chevy Silverado Z71

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