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Winter puts your truck to work. Cold mornings, slick roads, road salt, and reduced traction all stack the odds against you. A little preparation keeps your truck dependable when conditions turn rough. If snow and ice show up every year where you live, this checklist helps you stay ready instead of reactive.

Cold weather can turn good performance into poor performance quickly. Fluids thicken. Batteries lose their oomph. And traction is gone in an instant, sometimes with no warning at all. Solid winter truck prep improves not only safety but also protects components that could be compromised, helping your truck handle daily driving without added stress.

How to Prep Your Ride for Snow, Ice, and Freezing Temps

Whether you’re into lift kits, off-road accessories, or building a full-blown overland rig, these stops are where the action lives. Let’s break down where we’re headed, and why you’ll want to be there right alongside us.

Mud, miles, and meetups. That’s how the first stretch of the year looks for Rough Country, and honestly, we wouldn’t have it any other way. If your idea of a good time includes lifted rigs, trail stories, and gear talk that runs long past sunset, you’re in the right place. We’re loading up the trucks and hitting some of the biggest off-road events and overland expos of the year.

Where We’re Headed in Early 2026: Rough Country Event Schedule

See how Rough Country partners with local high schools to develop skilled welders, support workforce growth, and create manufacturing careers close to home.

What started in the classroom turned into real opportunity as Rough Country signed seniors John Johnson and Sarah Rector as incoming welders. Two futures set in motion with a hometown company building suspension and accessories trusted by drivers everywhere.

Building Careers at Home: Rough Country’s Signing Day in Dyer County

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3 Inch Lifted 2023 GMC Sierra 1500 AT4X 4WD

Rough Country 2019 Chevy Silverado Z71

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