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Black Friday delivers strong savings on Rough Country bed covers, storage upgrades, suspension parts, and UTV essentials so you upgrade your setup for less.

If you’ve been waiting for the right moment to upgrade your ride Black Friday is your green light. This is the season when you finally tighten up your setup, grab the parts you’ve been eyeing all year, and score deals that feel like you’re getting away with something. Think of it as the off-road version of opening day. The gates swing wide, your wallet stays cool, and your truck or UTV gets the treatment it deserves.
Below is your guide to the best Rough Country Black Friday deals. Let’s hit the highlights.

Your Black Friday Guide to the Best Rough Country Savings

Dyer County and Dyersburg High School students toured Rough Country’s East Court Facility for Manufacturing Day and explored real career paths in modern manufacturing.

When two busloads of high-school students step into a building full of laser cutters, welding bays, and roaring presses, they get a clear look at the kind of work that shapes real products. Students from Dyer County High School and Dyersburg High School saw the process behind the parts they often spot on local trucks, Jeeps, and UTVs. At Rough Country’s East Court Manufacturing Facility, you could see their interest build as they moved through each area. And yes, a few of them admitted they wanted to come back and apply.
This year’s Manufacturing Day brought energy, curiosity, and plenty of “I didn’t know you made all of this here.” Exactly what we hoped for.

Manufacturing Day at Rough Country: Inspiring the Next Generation

Rough Country at SEMA 2025 highlighted products and the team behind them, focusing on real use, clear conversations, and building lasting connections.

SEMA 2025 has ended. Our booth highlighted the products along with some of the team who works on them every day. Every bracket, bolt, and mount came from hours in the shop and real trail miles to confirm performance. 
The event helped show how our suspension setups, recovery gear, and storage solutions support daily use and weekend trips outdoors. Performance comes from experience with rough ground, paved roads, and everything between. Our team works in those conditions year-round.

Behind the Booth: Rough Country’s Work at SEMA 2025

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4.5 Inch Lifted 1999 Jeep Cherokee XJ 4WD

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