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Country guitarist Ben Flanders teams up with Rough Country for a bold black-and-white truck build with help from Brian’s Motorsports.

Have you ever met someone and thought, “Yeah, that guy gets it”? We saw that firsthand when we linked up with Ben Flanders—guitarist, producer, and the guy backing up Ella Langley on the road as they open for Morgan Wallen. Ben isn’t just a guy with a guitar and a tour bus—he’s also a guy who knows that a truck isn’t just for driving... it’s for making a statement.
And when it came time to level up his rig? He came straight to Rough Country.

Ben Flanders Teams Up with Rough Country for a Clean, Bold Truck Build

Rough Country hit the sand at Jeepin’ the Coast 2025 with our Gladiator build, dealer meetups, and gear that got people talking. From soft top tips to TJ upgrades, here’s what Jeepers asked—and what’s coming next.

There’s something about the coast that makes everything feel a little more relaxed—especially when it’s lined with thousands of Jeeps. This year’s Jeepin’ the Coast in Gulfport was the kind of gathering that reminds you why you got into off-roading in the first place. No pressure, no posturing—just people who enjoy their rigs and a weekend spent doing what they love.

Sand, Sun, and Suspensions: Rough Country Hits the Beach

Upgrade your Can-Am Defender with Rough Country’s rust-free UTV Side Doors. Easy install, tough build, and full trail protection.

Let’s be honest—getting covered in dust, mud, and trail spray is all part of the fun… until it’s not. If you’ve ever found yourself thinking “I should probably put some doors on this thing,” you’re not alone. Whether you're hauling tools, chasing the sunset, or just cruising your property, having the right protection on your Can-Am Defender makes a real difference.

Level Up Your Can-Am With Rough Country’s UTV Side Doors

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6 Inch Lifted 1998 Jeep Grand Cherokee 4WD

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Rough Country 2019 Chevy Silverado Z71

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