Rough Country made its debut at the Southeast Adventure Vehicle Expo (SAVE), connecting with off-road enthusiasts, showcasing new products like our platform roof rack and hidden winch concepts, and exploring Florida’s trails. Read more about our experience, event highlights, and what’s next for SAVE!

<span style="font-size: 12.0pt; line-height: 107%; font-family: 'Calibri Light',sans-serif; mso-ascii-theme-font: major-latin; mso-fareast-font-family: 'Times New Roman'; mso-hansi-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">Rough Country made its way to the Southeast Adventure Vehicle Expo (SAVE) for the first time, and it was well worth the trip. Held at the Florida International Rally &amp; Motorsport Park in Starke, FL, this event brought together overlanding enthusiasts, off-road adventurers, and industry pros for a weekend full of gear, rigs, and trail talk

Rough Country Hits the Southeast Adventure Vehicle Expo

MaxxDrive's Alex Arrowood visits Rough Country HQ for an inside look at our operations. See why this decade-strong dealer trusts Rough Country for off-road builds!

At Rough Country, we love catching up with the folks who help bring our products to off-roaders across the country. Recently, we had the pleasure of hosting Alex Arrowood, store manager at MaxxDrive in Shelby, North Carolina.
MaxxDrive has been in the game for 10 years, helping customers build out their dream rigs. They’ve been rolling with Rough Country products since day one, and after visiting our HQ, Alex left even more fired up about our partnership.

Dealer Spotlight: MaxxDrive’s Visit to Rough Country HQ

Rough Country and Operation Tackle Box have teamed up to build and give away a fully equipped 2023 Polaris Ranger XP 1000 to support combat veterans. With premium upgrades like M1 Coilover Shocks, a Pro 6500s Winch, and a Bluetooth LED Soundbar, this UTV is built for adventure. Every entry helps fund outdoor experiences that aid in veteran healing. 

A Build That Gives Back
Rough Country has teamed up with Operation Tackle Box, a non-profit founded by Jacob Watkins, a combat veteran dedicated to helping fellow vets. The mission? To impact and support combat veterans through fishing, camping, and overlanding experiences—giving them the space to reconnect, heal, and rediscover that brotherhood.
And this build isn’t just for show—it’s part of an incredible UTV giveaway. The grand prize? A 2023 Polaris Ranger XP 1000, generously donated by Cali Farms and the Desante family to help raise funds for this meaningful cause.
Let’s break down what makes this UTV an absolute beast (and why it’s a meaningful build).

Power, Performance & Purpose: The UTV That’s Changing Veterans’ Lives

Link: Find an Installer

Choose from installers in your area

Get It Installed

Cookies Link

Sales Tax Link

Terms and Conditions Link

Link: Privacy Policy

Stay Connected

Suspension Lift Kit Category Link

Leveling Lift Kits Category Link

Link: (Category) Off-Road LED Lights

Link: (Category) Exterior Parts

Link: (Category) Interior Parts

Link: (Category) Wheels

Link: (Category) Tires

Link: (Category) Steering Stabilizers

Link: (Category) Performance Parts

Link: (Category) Winches & Recovery Gear

Link: (Category) Overlanding Products

Link: (Category) Latest Products

Link - Customer Builds

Rough Country Products

Only the Best

Customer Service

Company

Contact Us

Talk to a Build Expert

Support Hours

7 Inch Lifted 1979 Jeep J10 4WD

Rough Country 2019 Chevy Silverado Z71

Suspension Lift Kits

Leveling Lift Kits

Body Lift Kits

Lift Kits

Ball Joints

Extended Brake Lines

Bump Stops

Caster / Camber Kits

Control Arms

Kicker Braces

Leaf Springs

Lift Blocks & U-bolts

Lowering Kits

Radius Arms

Shackles

Shocks & Struts

Steering

Sway-bar Kits

Tools

Track Bars

Traction Bars

Suspension Parts

Bed Covers & Tonneau Covers

Truck Bed Mats

Truck Bed Accessories

Steps & Running Boards

Fender Flares

Bumpers

Wheel Well Liners

Deflectors

Custom Grilles

Roof Racks

Mud Flaps & Splash Guards

Doors & Accessories

Hoods

Tire Carriers

Tops

Skid Plates

Body Armor

Exterior Parts

Floor Mats & Cargo Liners

Seat Covers

Seat Accessories

Interior Grab Handles

Door Sill Guards

Storage

Interior Parts

Off-Road LED Lights

Light Mounts / Brackets

LED Grilles

Headlights

Tail Lights

Tail Light Covers

Fasteners / Bolts / Screws

Switches & Housing Kits

Lighting & Accessories

Electric Winches

Winch Recovery Gear

Winch Mounts

Winches & Recovery Gear

Wheels

Tires

Wheel Adapters

Wheel Center Caps

Wheel Spacers

Lug Nuts

TPMS Sensors

Wheels & Tires

Cold Air Intakes

Brakes

Exhaust

Performance Chips & Programmers

Throttle Body Spacers

Performance Parts

Air Bag/Spring Helper Kits

Hitches

Hitch Steps

Tow Hook/Shackle Conversion Kits

Towing & Hitches

Axle Shafts & Kits

Carrier Bearing Drop Kits

Drive Shafts

Ring & Pinion

Transfer Case Parts

Drivetrain

Parts & Accessories

UTV / ATV Suspension Lift Kits

UTV / ATV Shocks & Coilovers

UTV / ATV Control Arms

UTV / ATV Suspension Parts

UTV / ATV Off-Road LED Lights

UTV / ATV LED Light Kits

UTV / ATV Switches & Housing Kits

UTV / ATV Whip Lights

UTV / ATV Lighting & Accessories

UTV / ATV Drivetrain

UTV / ATV Armor

UTV / ATV Bumpers

UTV / ATV Cargo Boxes

UTV / ATV Doors & Accessories

UTV / ATV Racks & Cargo

UTV / ATV Roofs

UTV / ATV Towing & Hitches

UTV / ATV Windshields

UTV / ATV Exterior Parts

UTV / ATV Audio

UTV / ATV Heaters

UTV / ATV Mirrors

UTV / ATV Storage

UTV / ATV Interior Parts

UTV / ATV Steering

UTV / ATV Wheels

UTV / ATV Wheel Spacers

UTV / ATV Wheels & Tires

UTV / ATV Electric Winches

UTV / ATV Winch Mounts

UTV / ATV Winches & Recovery Gear

UTV / ATV Parts & Accessories

Cups & Tumblers

Decals & Stickers

Hats & Beanies

Hoodies & Sweatshirts

T-shirts

Apparel & Accessories

Camp Chairs

Coolers

Duffels

Mechanics Tools

Portable Fire Pits & Accessories

Portable Fridges & Freezers

Portable Power Stations

Roof Top Tents & Accessories

Tables

Overland Products

Gift Cards

Lifestyle

Chevrolet Builds

Dodge Builds

Ford Builds

GMC Builds

Jeep Builds

Nissan Builds

Ram Builds

Subaru Builds

Toyota Builds

Builds by Vehicle

Builds

Add Your Build

Featured Builds

Customer Builds

Shop Talk

First Look

In the Spotlight

Articles

Shipping Policy

Lifetime Replacement Warranty

100% Satisfaction Guarantee

Warranty Guard

General FAQs

Speedometer Calibrator Update

Return Policy

Affirm

Help & FAQ

Articles & More

7am - 10pm	Monday-Thurs
7am - 7pm	Friday
8am - 5pm	Saturday
Closed	Sunday

Jeep J10Customer Builds

View builds by vehicle

Articles & Guides

Talk to a Build Expert

Stay Connected