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Rough Country is partnering with the University of Memphis Tiger Baja team to support hands-on learning, engineering experience, and career opportunities for future mechanical engineers.

We recently welcomed the University of Memphis Tiger Baja team to our plant for a behind-the-scenes tour. These students aren’t just studying engineering, they’re living it. From design to fabrication to testing, they’re learning what it really takes to bring an off-road vehicle to life.
At Rough Country, we know a thing or two about that. So when we had the chance to connect with these future engineers, we saw an opportunity to do more than show them around. We saw a chance to invest in their growth and start something meaningful.

Rough Country + Tiger Baja: Building Real-World Skills Together

Rough Country showed up strong at Jeep Beach 2025—see the builds we brought, the feedback we heard, and what Jeep fans are asking for next.

If you couldn’t make it to Jeep Beach this year, no worries—we’ve got the highlights. Thousands of Jeep enthusiasts rolled into Daytona Beach, and Rough Country was right in the thick of it. From purpose-built rigs to product feedback and real conversations with the community, this wasn’t just another event. It was a chance to connect, listen, and show what we’re all about.
We had a solid crew on-site at Jeep Beach this year, with <span style="font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; font-weight: normal; mso-bidi-font-weight: bold;">Jason Birkes, <span style="font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; font-weight: normal; mso-bidi-font-weight: bold;">AJ Tate, and <span style="font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; font-weight: normal; mso-bidi-font-weight: bold;">Kevin Wagner representing Rough Country alongside our ambassadors, who brought a well-built <span style="font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; font-weight: normal; mso-bidi-font-weight: bold;">JKU and an eye-catching <span style="font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; font-weight: normal; mso-bidi-font-weight: bold;">TJ, both outfitted with Rough Country gear. Together, they made sure our booth was more than just a stop—it was a place to connect, swap stories, and talk shop.

Jeep Beach 2025: Rough Country Shows Up and Stands Out

Rough Country brought the heat to MOORE Expo 2025 with the LC250 build, Jeep Gladiator, and overlanding gear that had attendees buzzing all weekend.

There’s something special about rolling into the Ozark Empire Fairgrounds and seeing rigs from every corner of the country—and this year’s MOORE Expo didn’t disappoint. If you’re into overlanding gear, killer vehicle builds, and swapping trail stories with people who just get it, this was your kind of show.

Rough Country at MOORE Expo 2025: Big Builds, Big Buzz, and Even Bigger Ideas

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