Aiden Urbine

Originally from Buena Vista, Colorado, Aiden grew up along the Arkansas River where the mountains and whitewater shaped a lifelong passion for the outdoors. Now based in Missoula, Montana, he works as a content creator focused on capturing the West as it really is — raw, real, and unfiltered. His truck isn’t just a build — it’s home. From chasing waterfalls to kayak, to scouting backcountry ski lines and tracking elk, he relies on a setup that can handle it all. That’s why he trusts Rough Country. With dependable, easy-to-install components, he’s able to build and maintain a rig that’s ready for whatever the terrain throws at him. You’ll most often find him exploring Central Colorado and Western Montana, always chasing the next line, trail, or untold story.