In the Spotlight

Preston Price's 1993 Ford F-150: The Truck That Won't Quit

Preston Price's 1993 Ford F-150: The Truck That Won't Quit

Preston Price's 1993 Ford F-150 XLT is a truck that has been through tough times. Having been in his family for over ten years, it's been wrecked twice, stolen (twice), and found (twice). Yet, despite all of this, the truck keeps going. Recognizing that this was no ordinary rig, Preston decided to turn it into a show truck. He's already added several Rough Country products with plans to add more. Keep reading to learn more about Preston's journey with the "truck that won't quit."

October 7, 2022
Photos by Chase Cherubini

In the Spotlight with Chase Cherubini

Chase Cherubini is the type of guy who doesn't want to be left behind. He doesn't just use his 2012 Toyota Tacoma TRD Sport to get him from point A to point B—it's a way for Chase to explore the world. He loves hitting the trails with his mountain bike, and he's always looking for ways to make his truck more capable and well-equipped to get him where he needs to go.

August 26, 2022
In the Spotlight with Jonny Hill

In the Spotlight with Jonny Hill

When you're looking for a vehicle, you want one that's tough and strong. You want something that can take on any job you throw at it and keep going. When you're lucky enough to find the perfect vehicle, there's still just one thing missing: your personal touch. Jonny Hill found exactly what he wanted in his 2021 Jeep Gladiator.

July 28, 2022
In the Spotlight with Christian Thompson

In the Spotlight with Christian Thompson

We love Jeeps—but we love showing off our customers' Jeeps even more. That's why we created the "In the Spotlight" category, which highlights the best of Rough Country customers' vehicles. These beasts of the road might be a tricked-out Rubicon or the classic Jeep Cherokee, but they're all in a class by themselves. The Jeep Cherokee XJ has a cult following, but why? In this Spotlight edition, we follow XJ enthusiast and owner Christian Thompson on his 2001 Jeep Cherokee Sport build.

June 14, 2022
Chevy Silverado 1500

In the Spotlight with Logan Laney

It's not often that trucks get the spotlight, but we're shining ours on the best of the best. With our "In the Spotlight" category, we will feature a Rough Country customer's vehicle. Whether you're a fan of tricked-out Ford Raptors or classic Chevy Silverados, there's no denying that these vehicles are beasts on the open road. So buckle up and join us for a ride as we take you through some of the most badass vehicles out there.

May 4, 2022