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Rough Country made its debut at the Southeast Adventure Vehicle Expo (SAVE), connecting with off-road enthusiasts, showcasing new products like our platform roof rack and hidden winch concepts, and exploring Florida’s trails. Read more about our experience, event highlights, and what’s next for SAVE!

<span style="font-size: 12.0pt; line-height: 107%; font-family: 'Calibri Light',sans-serif; mso-ascii-theme-font: major-latin; mso-fareast-font-family: 'Times New Roman'; mso-hansi-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">Rough Country made its way to the Southeast Adventure Vehicle Expo (SAVE) for the first time, and it was well worth the trip. Held at the Florida International Rally &amp; Motorsport Park in Starke, FL, this event brought together overlanding enthusiasts, off-road adventurers, and industry pros for a weekend full of gear, rigs, and trail talk

Rough Country Hits the Southeast Adventure Vehicle Expo

MaxxDrive's Alex Arrowood visits Rough Country HQ for an inside look at our operations. See why this decade-strong dealer trusts Rough Country for off-road builds!

At Rough Country, we love catching up with the folks who help bring our products to off-roaders across the country. Recently, we had the pleasure of hosting Alex Arrowood, store manager at MaxxDrive in Shelby, North Carolina.
MaxxDrive has been in the game for 10 years, helping customers build out their dream rigs. They’ve been rolling with Rough Country products since day one, and after visiting our HQ, Alex left even more fired up about our partnership.

Dealer Spotlight: MaxxDrive’s Visit to Rough Country HQ

Rough Country and Operation Tackle Box have teamed up to build and give away a fully equipped 2023 Polaris Ranger XP 1000 to support combat veterans. With premium upgrades like M1 Coilover Shocks, a Pro 6500s Winch, and a Bluetooth LED Soundbar, this UTV is built for adventure. Every entry helps fund outdoor experiences that aid in veteran healing. 

A Build That Gives Back
Rough Country has teamed up with Operation Tackle Box, a non-profit founded by Jacob Watkins, a combat veteran dedicated to helping fellow vets. The mission? To impact and support combat veterans through fishing, camping, and overlanding experiences—giving them the space to reconnect, heal, and rediscover that brotherhood.
And this build isn’t just for show—it’s part of an incredible UTV giveaway. The grand prize? A 2023 Polaris Ranger XP 1000, generously donated by Cali Farms and the Desante family to help raise funds for this meaningful cause.
Let’s break down what makes this UTV an absolute beast (and why it’s a meaningful build).

Power, Performance & Purpose: The UTV That’s Changing Veterans’ Lives

From the Bronco to the Tacoma, we break down the best off-road rigs by state. Find out which vehicle is built for your local terrain!

Off-roading isn’t just about getting from Point A to Point B—it’s about finding the most challenging way to get there and loving every second of it. But the best off-road vehicle isn’t the same everywhere. What tackles Montana’s rocky climbs might not handle Florida’s sugar sand. So, we put together a list of the best off-road rigs by state. Let’s see which one rules your terrain.

Rough Country’s Guide to the Top Off-Road Vehicles in Every State

Upgrade your ride with Rough Country's high-quality products and expert installation completely free of charge. Be featured on our website and social media to showcase our brand's quality and versatility.

If you’re in West Tennessee or within 150 miles of Dyersburg, we’ve got a unique opportunity for you to level up your ride—free of charge. Rough Country is offering select vehicle owners the chance to install one of our premium products at no cost. &nbsp;Elevate your truck, Jeep, or SUV with enhanced style and performance, with parts, labor, and alignment all covered by us."

Transform Your Vehicle with Rough Country: A Free Upgrade Opportunity

Looking for the perfect lift kit for your truck, Jeep, or UTV? This Rough Country guide covers everything you need to know—from ground clearance and suspension options to tire size and budget. Find the best lift kit to match your off-road goals and take your ride to the next level!

Deciding to lift your truck, Jeep, or UTV is a big step. It’s not just about making your vehicle look better; it’s about improving how it handles tough terrain. But with so many lift kits, it can be hard to know where to start. Let’s walk through what you need to consider so you can find the right fit.

How to Pick the Right Lift Kit: A Rough Country Guide

From Jeep Branson to the SEMA Show, Rough Country’s 2025 mid-to-late event lineup is packed with off-road expos, trail rides, and 4x4 action. 

Welcome to Part 2 of Rough Country’s 2025 event lineup. If you’ve been following along, you already know this year is shaping up to be one of the biggest yet for off-road enthusiasts. In the months ahead, we’ve got even more exciting events, expos, and opportunities to connect with the off-road community. Here’s a look at what’s in store for the second half of 2025.

Rough Country's 2025 Event Lineup: Part 2 - The Adventure Continues!

Explore Rough Country’s 2025 off-road events! Join us for Jeep expos, mud rides, and overland adventures. Upgrade your ride and connect with off-road enthusiasts!

From mud-splattered trails to sandy beaches, we're gearing up for some incredible events this year. Whether you're looking to upgrade your rig or just hang with fellow off-road enthusiasts, we've got the perfect lineup to kick off 2025. Let’s dive into the first half of the year and see where we’ll be roaring in!

From Mud to Mountains: Rough Country's 2025 Event Lineup: Part 1 

Discover essential winter maintenance tips for lifted trucks, Jeeps, and UTVs. Learn how to protect your suspension, prevent rust, and fight road salt to keep your lifted vehicle in top shape all season long.

Winter brings its challenges, especially for off-roaders. Snow, ice, and road salt can be tough on any vehicle—but lifted trucks, Jeeps, and UTVs require extra care to keep them running smoothly and looking sharp. Taking a proactive approach to maintenance can save you a lot of trouble (and money) when spring rolls around.
Here’s our guide to maintaining your lifted rig through the harsh winter months.

Winter Care for Lifted Vehicles: Suspension, Tires, and More

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2017 Can-Am Maverick X3 X rs Turbo R U/K

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