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Whether you’re into lift kits, off-road accessories, or building a full-blown overland rig, these stops are where the action lives. Let’s break down where we’re headed, and why you’ll want to be there right alongside us.

Mud, miles, and meetups. That’s how the first stretch of the year looks for Rough Country, and honestly, we wouldn’t have it any other way. If your idea of a good time includes lifted rigs, trail stories, and gear talk that runs long past sunset, you’re in the right place. We’re loading up the trucks and hitting some of the biggest off-road events and overland expos of the year.

Where We’re Headed in Early 2026: Rough Country Event Schedule

See how Rough Country partners with local high schools to develop skilled welders, support workforce growth, and create manufacturing careers close to home.

What started in the classroom turned into real opportunity as Rough Country signed seniors John Johnson and Sarah Rector as incoming welders. Two futures set in motion with a hometown company building suspension and accessories trusted by drivers everywhere.

Building Careers at Home: Rough Country’s Signing Day in Dyer County

Enter the MKC Ultimate Hunting Truck Giveaway for a chance to win a fully built 2025 Chevy 1500 loaded with Rough Country upgrades and premium hunting gear.

If you’ve been dreaming about the perfect hunting truck, buckle up. MKC, in partnership with Missoula Chevrolet&nbsp;is giving away a fully loaded 2025 Chevy 1500 1889 Edition, packed with premium gear and rugged upgrades. This rig is ready to haul your crew, your gear, and everything you need for a long weekend off the grid.
MKC teamed up with trusted brands who know the hunting lifestyle inside and out. From Missoula Chevy and Go-Fast Campers to YETI, Kuiu, Leupold, Baja Designs, and Hoyt, every company brought purpose-built gear to the table

The Ultimate Hunting Truck Giveaway: Meet the MKC Chevy 1500 Built for the Wild

Win a custom off-road truck through the Flag Nor Fail Giveaway and gear up for work, adventure, and the freedom to choose your own route.

The Flag Nor Fail Truck Giveaway represents something built, not given. Born from the same mindset that took this brand from a garage operation to a multi-faceted lifestyle movement, this custom 2022 Ford F-150 Raptor reflects a journey powered by grit, creativity, and belief in your own direction.
This prize isn’t a showpiece. It’s a workhorse and a road-trip partner built for people who still believe in doing things with their own hands.

Rough Country Gear Powers the 2025 Flag Nor Fail Truck Giveaway Build

Black Friday delivers strong savings on Rough Country bed covers, storage upgrades, suspension parts, and UTV essentials so you upgrade your setup for less.

If you’ve been waiting for the right moment to upgrade your ride Black Friday is your green light. This is the season when you finally tighten up your setup, grab the parts you’ve been eyeing all year, and score deals that feel like you’re getting away with something. Think of it as the off-road version of opening day. The gates swing wide, your wallet stays cool, and your truck or UTV gets the treatment it deserves.
Below is your guide to the best Rough Country Black Friday deals. Let’s hit the highlights.

Your Black Friday Guide to the Best Rough Country Savings

Dyer County and Dyersburg High School students toured Rough Country’s East Court Facility for Manufacturing Day and explored real career paths in modern manufacturing.

When two busloads of high-school students step into a building full of laser cutters, welding bays, and roaring presses, they get a clear look at the kind of work that shapes real products. Students from Dyer County High School and Dyersburg High School saw the process behind the parts they often spot on local trucks, Jeeps, and UTVs. At Rough Country’s East Court Manufacturing Facility, you could see their interest build as they moved through each area. And yes, a few of them admitted they wanted to come back and apply.
This year’s Manufacturing Day brought energy, curiosity, and plenty of “I didn’t know you made all of this here.” Exactly what we hoped for.

Manufacturing Day at Rough Country: Inspiring the Next Generation

Rough Country at SEMA 2025 highlighted products and the team behind them, focusing on real use, clear conversations, and building lasting connections.

SEMA 2025 has ended. Our booth highlighted the products along with some of the team who works on them every day. Every bracket, bolt, and mount came from hours in the shop and real trail miles to confirm performance. 
The event helped show how our suspension setups, recovery gear, and storage solutions support daily use and weekend trips outdoors. Performance comes from experience with rough ground, paved roads, and everything between. Our team works in those conditions year-round.

Behind the Booth: Rough Country’s Work at SEMA 2025

Rough Country debuts a 2025 Tacoma TRD Off-Road build at SEMA with suspension, recovery gear, and storage upgrades.

SEMA is a trade-only event in Las Vegas where builders and brands show new products, custom builds, and training for industry professionals. The show draws truck, SUV, and off-road enthusiasts who look for upgrades built for real use. Our last time at SEMA was 2008. For the return, we brought a 2025 Tacoma TRD Off-Road build that stands on purpose and function.

2025 Toyota Tacoma TRD Off-Road Build: Rough Country Returns to SEMA

Storm chaser Ricky Forbes built his 2022 Ford F-250 “Brutus” with Rough Country accessories for extreme off-road control.

<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">When most people see a storm coming, they run for cover. Ricky Forbes hits the gas. His 2022 Ford F-250 Super Duty Lariat, nicknamed Brutus, isn’t just a truck. It’s a rolling fortress built to stare down the kind of weather that sends the rest of us inside. Packed with Rough Country upgrades, this beast takes the worst Mother Nature can throw and keeps pushing forward.

Built for the Chase: The Story Behind Ricky Forbes’ F-250 “Brutus” 

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Traction Board Kit

4 Inch Lift Kit | AT4/Trailboss | Chevy/GMC 1500 2WD/4WD (19-24)/Silverado 1500 (19-24)

4 Inch Lift Kit | AT4/Trailboss | Chevy/GMC Sierra 1500 (19-24)/Silverado 1500 (19-24) 

4 Inch Lift Kit | AT4/Trailboss | N3 Struts | Chevy/GMC Sierra 1500 (19-24)/Silverado 1500 (19-24) 

4 Inch Lift Kit | AT4/Trailboss | Vertex | Chevy/GMC Sierra 1500 (19-24)/Silverado 1500 (19-24) 

4 Inch Lift Kit | AT4/Trailboss | Vertex/V2 | Chevy/GMC Sierra 1500 (19-24)/Silverado 1500 (19-24) 

4 Inch Lift Kit | Diesel | Chevy/GMC Sierra 1500 (19-24)/Silverado 1500 (19-24) 

4 Inch Lift Kit | AT4/Trailboss | M1/M1 | Chevy/GMC Sierra 1500 (19-24)/Silverado 1500 (19-24) 

1.75 Inch Leveling Kit | AT4 | GMC Sierra 1500  (2019-2026 & Refresh)

1.75 Inch Leveling Kit | Forged Alum UCA | AT4 | GMC Sierra 1500  (2019-2026)

1.75 Inch Leveling Kit | Forged Red UCA | AT4 | GMC Sierra 1500  (2019-2026)

Speedometer Calibrator | Chevy/GMC 1500/2500HD 2WD/4WD

Forged Upper Control Arms | 3.5 Inch Lift | Chevy/GMC Sierra 1500 (19-26)/Silverado 1500 (19-26)

Red Forged Upper Control Arms | 3.5 Inch Lift | Chevy/GMC Sierra/Silverado 1500 (19-26) 

Vertex 2.5 Reservoir Rear Shocks | 2-3.5" | Chevy/GMC 1500 (07-26)

8 Gang Switch Panel | Bluetooth | RGB Backlit Buttons | Multifunction Modes

Power Running Boards | Chevy/GMC 1500/2500HD/3500HD (19-26)

Power Running Boards | Dual Electric Motor | Crew Cab | Chevy/GMC 1500/2500HD/3500HD (19-26)

Power Running Boards | Dual Electric Motor | Double Cab | Chevy/GMC 1500/2500HD/3500HD (19-26)

Flat Fluid Containers with Lockable Mount | 10L & 20L

10L Fluid Container w/ Locker - Gray

Mud Flap Delete | GMC Sierra 1500 2WD/4WD (2019-2026)

Floor Mats | Chevy/GMC 1500/2500HD/3500HD (19-26 & Refresh)

Sure-Fit Floor Mats | FR & RR | FR Bucket | Crew | Chevy/GMC 1500/2500HD/3500HD (19-26)

Floor Mats | FR Bucket | Crew | Chevy/GMC 1500/2500HD/3500HD (19-26)

Sure-Fit Floor Mats | FR & RR | FR Over Hump | Crew | Chevy/GMC 1500/2500HD/3500HD (19-26)

Sure-Fit Floor Mats | Front Over Hump | Crew | Chevy/GMC 1500/2500HD/3500HD (19-26)

Side Window Deflectors | In Channel Rain Guard | Chevy/GMC 1500/2500HD/3500HD (19-26)

Rough Country 90 Series Wheel | One-Piece | Gloss Black | 18x9 | 6x5.5 | 0mm

Bed Cap Molle Panel Side Storage Bin | Drivers Side | Multiple Makes & Models (Chevy/Ford/GMC/Ram)

Powered Retractable Bed Cover | 5'10" Bed | Chevy/GMC Sierra 1500 (19-26)/Silverado 1500 (19-26) 

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3.5 Inch Lifted 2019 GMC Sierra 1500 AT4 4WD

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Traction Board Kit

4 Inch Lift Kit

1.75 Inch Leveling Kit

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