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Rough Country at SEMA 2025 highlighted products and the team behind them, focusing on real use, clear conversations, and building lasting connections.

SEMA 2025 has ended. Our booth highlighted the products along with some of the team who works on them every day. Every bracket, bolt, and mount came from hours in the shop and real trail miles to confirm performance. 
The event helped show how our suspension setups, recovery gear, and storage solutions support daily use and weekend trips outdoors. Performance comes from experience with rough ground, paved roads, and everything between. Our team works in those conditions year-round.

Behind the Booth: Rough Country’s Work at SEMA 2025

Rough Country debuts a 2025 Tacoma TRD Off-Road build at SEMA with suspension, recovery gear, and storage upgrades.

SEMA is a trade-only event in Las Vegas where builders and brands show new products, custom builds, and training for industry professionals. The show draws truck, SUV, and off-road enthusiasts who look for upgrades built for real use. Our last time at SEMA was 2008. For the return, we brought a 2025 Tacoma TRD Off-Road build that stands on purpose and function.

2025 Toyota Tacoma TRD Off-Road Build: Rough Country Returns to SEMA

Storm chaser Ricky Forbes built his 2022 Ford F-250 “Brutus” with Rough Country accessories for extreme off-road control.

<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">When most people see a storm coming, they run for cover. Ricky Forbes hits the gas. His 2022 Ford F-250 Super Duty Lariat, nicknamed Brutus, isn’t just a truck. It’s a rolling fortress built to stare down the kind of weather that sends the rest of us inside. Packed with Rough Country upgrades, this beast takes the worst Mother Nature can throw and keeps pushing forward.

Built for the Chase: The Story Behind Ricky Forbes’ F-250 “Brutus” 

Get your rig ready for fall trail season with expert off-road tips and gear recommendations. Learn how to handle mud, rain, and rough terrain with better traction, smart driving, and key upgrades like mud tires, skid plates, and LED lights

Cool air, fewer crowds, and that earthy smell of rain on dirt makes fall the perfect time to get out and explore. But while the season delivers beauty, it also brings slick mud, surprise water crossings, and hidden obstacles lurking in the wet ground. This isn’t about overlanding comfort, it’s about gear and technique that keep you crawling over rocks, not crawling out of a ditch.

Hit the Trails This Fall: Smart Upgrades for Mud, Rain, and Rough Terrain

If you drive a Can-Am Defender, chances are you’ve already put it through mud, brush, and maybe even a few questionable shortcuts. That’s what it’s built for. But when you’re tackling trails or working the fields, half doors don’t always cut it. Rough Country’s&nbsp;Can-Am Defender Full Doors step in to give you the protection, comfort, and durability your UTV deserves.
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Upgrade Your Can-Am: Why Full Doors Are a Game Changer

Keep your rig organized with Rough Country’s top 8 storage solutions for trucks, Jeeps, and UTVs—built to protect gear, save space, and stay trail-ready.

Most truck beds start out clean but quickly turn into a catch-all for gear. Sound familiar? From tools and recovery straps to camping supplies and the “I’ll put it up later” pile, clutter builds fast. That’s where Rough Country comes in. We’ve rounded up our Top 8 organization products to keep your rig sharp, trail-ready, and easy to manage—whether you drive a Jeep, truck, or UTV.

Top 8 Rough Country Products to Keep Your Ride Organized

Rough Country Hard Roll-Up Bed Covers: Strength You Trust

Rough Country at Jeep Invasion 202, see highlights, fan-favorite builds, top products, and the Jeep community that keeps the trails alive.

If you’ve ever wondered what happens when thousands of Jeep enthusiasts descend on Pigeon Forge, Tennessee, the answer is simple: the ground shakes, the trails fill up, and the parking lots look like rolling art galleries. The 13th Annual Great Smoky Mountain Jeep Invasion wasn’t just another event—it was the event. And Rough Country was proud to be right in the middle of the action.

From Bed Caps to Bumpers: Rough Country at Jeep Invasion 2025

From custom flares to winch mounts, The Bronco Stampede was the perfect place to show Bronco owners what’s possible when you mix innovation with a little Rough Country attitude.

The Smoky Mountains set one heck of a backdrop, but this year, Rough Country managed to stand out front and center at The Bronco Stampede in Pigeon Forge, TN. With our brand-new trailer, bold booth setup, and Bronco upgrades, we turned plenty of heads and sparked nonstop conversations.

Rough Country Turns Heads at the Bronco Stampede

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Bumper Light Mount Bar | Jeep Cherokee XJ 2WD/4WD (1984-2001)

Front Winch Bumper | Jeep Cherokee XJ 2WD/4WD (1984-2001)

D Ring Shackles and Mounts | TJ Stubby | XJ Winch | Jeep Cherokee XJ (84-01)/Wrangler TJ (97-06) 

Hawse Winch Fairlead (11.75 X 2.75 X 0.75)

Dual Steering Stabilizer | 4-6.5 Inch Lift | Jeep Wrangler YJ 4WD (1987-1995)

Long Arm Upgrade Kit | Jeep Cherokee XJ  (84-01)/Comanche MJ (86-02)

Long Arm Upgrade Kit | 4-6 Inch Lift | Jeep Cherokee XJ (84-01)/Comanche MJ (86-92) 

CV Drive Shaft | Rear | 6cyl/Auto | Jeep Cherokee XJ 4WD (1984-2001)

V2 Front Shocks | 4.5-5.5" | Jeep Comanche MJ (86-92)/Grand Cherokee (93-04) 

LED Light | Jeep Cherokee XJ (84-01)

LED Light Kit | Windshield Mount | 50" BLK Dual Row | Jeep Cherokee XJ (84-01)

LED Light Kit | Windshield Mount | 50" BLK Single Row | Jeep Cherokee XJ (84-01)

LED Light Kit | Windshield Mount | 50" BLK Dual Row | White DRL | Jeep Cherokee XJ (84-01)

LED Light Mount | Upper Windshield | 50" Curved | Jeep Cherokee XJ (84-01)

N3 Rear Shocks | 4-6" | Jeep Grand Cherokee 2WD/4WD (1993-1998)